Core Viewpoint - The article highlights the innovative agricultural practices in Shandong Province, particularly focusing on the use of container-based plant factories that significantly enhance vegetable production efficiency and quality [1][3]. Group 1: Container Plant Factory - The container plant factory in Shouguang City utilizes a controlled environment to grow vegetables, achieving a production capacity five times greater than traditional farming methods within a 30-square-meter space [3]. - This system has become a key export product for Shouguang's vegetable technology, reaching countries like the UAE, Canada, and the Netherlands, and is capable of withstanding extreme temperatures [3]. Group 2: Local Agricultural Practices - In Jiaozhou, the local cabbage, known as "Jiaobai," has a stable planting area of 65,000 acres and an annual production exceeding 350,000 tons, supported by a standardized production system involving over 80 certified bases [5]. - The region's unique soil and water conditions contribute to the exceptional taste and quality of Jiaobai, which is characterized by its tight leaves and high moisture content [5]. Group 3: Seasonal Agricultural Activity - Despite winter being traditionally seen as a downtime for agriculture, Shandong's winter production showcases a variety of crops, including scallions, winter jujubes, oysters, and crabs, indicating a shift towards facility-based agriculture and market demand [5].

Core Insights - Shandong Province is making significant progress in modernizing its agriculture and rural sectors during the "14th Five-Year Plan" period, particularly in the development of a modern fishery industry [1] Group 1: Industry Development - The province aims to achieve a water product output of 9.527 million tons and a fishery economic output value of 490.4 billion yuan in 2024, with several initiatives leading the nation [1] - Shandong is leveraging its unique advantages in marine research institutions and talent to drive industry upgrades through technology [3] - The province has established the only national marine fishery germplasm resource bank in the country and has built 17 national-level aquatic breeding farms, leading the nation in these areas [3] Group 2: Sustainable Practices - Shandong is focusing on ecological sustainability by balancing resource conservation and development, resulting in significant improvements in fishery resources and ecological environments [4] - The province has constructed 71 national-level marine ranches, accounting for 38% of the national total, and is implementing measures for comprehensive resource restoration [4] Group 3: Economic Integration - The integration of the fishery industry across primary, secondary, and tertiary sectors is being emphasized, with the establishment of 38 large-scale bases and parks, including the China Northern (Qingdao) International Aquatic Product Trading Center [4] - Shandong has over 1,700 aquatic processing enterprises, leading the nation in processing capacity and output value [4] - The province is also promoting new business models, such as leisure fishing and educational research, which have seen continuous growth in value over the past eight years [4] Group 4: Future Outlook - The province plans to enhance both the quality and reasonable growth of the fishery sector, aiming to build a modern fishery system that is well-structured, advanced in equipment, green, safe, and efficient [4]

Core Insights - The Yellow River Delta National Nature Reserve in Shandong has seen a significant increase in migratory bird populations and tourism, indicating a successful transformation of ecological benefits into economic growth [3][4] Group 1: Ecological Developments - The Yellow River Delta Reserve, covering 1,530 square kilometers, is a crucial hub for migratory birds, attracting millions annually and is recognized as an "international airport for birds" [1] - As of November 2025, over 400,000 migratory birds have been recorded in the reserve, marking a 30% increase compared to the previous year [3] - The number of bird species in the reserve has risen from 187 to 376, with the area becoming the largest breeding ground for the Oriental White Stork and the second largest for the Black-headed Gull [3] Group 2: Economic Impact - The increase in bird populations has led to a surge in local tourism, with over 240,000 visitors recorded at six major bird-watching sites, and hotel occupancy rates rising by over 10% [3] - The local "bird-watching economy" has been stimulated, with increased demand for transportation and related services, generating additional income for local drivers [3] - The cultural and creative industry in Dongying has seen a significant boost, with sales rising from millions to 76 million yuan, driven by the popularity of eco-themed products [3] Group 3: Community and Infrastructure Initiatives - To enhance bird-watching experiences, mobile observation stations have been established, providing amenities such as hot water and charging stations [4] - Local businesses are collaborating to offer themed accommodations and have expanded parking facilities to accommodate the influx of visitors [4] - The ecological transformation has also benefited local agriculture, with initiatives like the Yellow River crab farming receiving tailored financial support to enhance production and quality [4] Group 4: Broader Ecological Strategy - The ecological initiatives along the Yellow River are part of a larger strategy promoting green tourism, sustainable agriculture, and clean energy across the region [6] - Experts emphasize that ecological investments yield long-term benefits, creating new economic opportunities such as "bird-watching economy" and "eco-education" [6] - China is innovating in ecological product value realization, integrating ecological protection with economic development and improving livelihoods, showcasing a unique approach to global ecological governance [6]

黄河三角洲"鸟浪"涌动 生态"流量"变经济"增量" 中新网东营12月5日电 (周艺伟 沙见龙)冬季的山东黄河三角洲国家级自然保护区(简称"黄河三角洲保护 区")，芦花似雪，落日熔金。湿地上空，万千候鸟翻飞成流动的"鸟浪"，奔涌万里的黄河在此静静汇入 渤海。"视野开阔、鸟群翔集，景象十分震撼，能直观感受到生态环境在变好。"来自山东淄博的游客王 耀敏说。 作为中国暖温带最完整、最广阔、最年轻的湿地生态系统，1530平方千米的黄河三角洲保护区位于山东 东营，是"东亚－澳大利西亚""环西太平洋"两大全球候鸟迁飞通道上的关键枢纽，每年吸引数百万只鸟 类在此繁衍栖息，被誉为"鸟类国际机场"。 据统计，2025年11月，黄河三角洲保护区已迎来超40万只迁徙候鸟，较去年同期增长30%以上。同期， 东营6处主要观鸟点接待游客突破24万人次，周边酒店客房出租率同比增长超10%。鸟群与游客数量的 双重增长，呈现出黄河生态"流量"向经济"增量"的有效转化。 "我们通过治理互花米草，恢复原生植被盐地碱蓬，为鸥、鹤、鹬等珍稀濒危鸟类打造适宜的觅食和栖 息场所。"黄河三角洲保护区规划建设科科长陈学涛介绍，保护区还运用卫星遥感、大型无人机、 ...

转自：东营发布 12月4日，市政府新闻办召开"高质量完成'十四五'规划"系列主题新闻发布会第十四场，邀请到市农业农村局党组书记、局长王英明，市农业农村局党组 成员、市现代畜牧业发展服务中心党总支书记、主任刘志强，市农业农村局党组成员、副局长、新闻发言人刘秀峰，市农业农村局党组成员、副局长杨同 建，为大家介绍"十四五"期间我市农业农村领域的发展成就，并回答记者提问。 王英明 "十四五"期间，我市深入学习贯彻习近平总书记关于"三农"工作重要论述，全面贯彻习近平总书记视察山东重要讲话精神和视察东营重要指示要求，紧紧 锚定打造乡村振兴"升级版"目标定位，聚力提升农业综合生产能力，大力发展乡村富民产业，加快建设宜居宜业和美乡村，着力打造具有沿黄沿海盐碱地 特色的乡村振兴齐鲁样板，农业农村工作取得一系列新进展、新成效。 一、粮食和重要农产品供给保障能力有效提升。一是粮食生产保持稳中有增。坚决落实粮食安全党政同责，深入开展粮油作物大面积单产提升行动，全面 落实耕地地力保护补贴、大豆种植补贴等惠农惠民政策，持续推动大豆扩种，我市粮食播种面积稳定在382万亩、总产30亿斤左右，总产较"十三五"末增 长了14%。二是"菜篮子"产 ...

Core Viewpoint - Dongying is undergoing a significant agricultural transformation, evolving from a region known for oil to one recognized for high-quality agricultural products and strong agricultural brands, which are driving rural revitalization and increasing farmers' income [1][2]. Group 1: Brand Development and Strategy - Dongying's agricultural brand development is a systematic project that integrates technological empowerment, quality foundation, industrial integration, and innovative marketing [1]. - The local government has recognized the shift from product competition to brand competition, emphasizing the importance of brand building as a strategic priority [2]. - Dongying has implemented a collaborative development path for brands, focusing on "regional public brands + enterprise product brands + agricultural product brands" [2]. Group 2: Product Recognition and Market Expansion - The Yellow River Delta crab has gained multiple authoritative recognitions, including dual certification as a geographical indication product, and its brand value has reached 3.193 billion [3]. - Recently, five local agricultural products, including the Yellow River Delta crab and rice, were recognized as national geographical indication products, enhancing their market presence [3]. - Dongying's agricultural products have successfully penetrated both domestic and international markets, including Hong Kong, Macau, and Thailand [3]. Group 3: Quality Assurance and Technological Innovation - The stability of brand quality is crucial, and Dongying's enterprises are focusing on strict quality control and a comprehensive industrial system [4]. - Advanced technology, such as intelligent temperature and humidity control systems, has improved production efficiency and product quality in mushroom cultivation [5][6]. - Dongying is collaborating with research institutions to enhance technological innovation and product diversification, significantly boosting product competitiveness [6]. Group 4: Market Integration and Community Engagement - Dongying has fostered a cooperative environment among farmers, cooperatives, and enterprises under the "Yellow River Delta" brand, creating a robust framework for brand development [8]. - The number of agricultural leading enterprises has reached 207, with three entering the "Top 500 Agricultural Enterprises in China" list, and over 6,000 cooperatives and family farms established [8]. Group 5: Marketing and Brand Promotion - Dongying has adopted an integrated marketing approach that combines online and offline strategies to enhance brand visibility [9]. - The "Yellow River Delta Agricultural Products" brand has been promoted through various events and online platforms, significantly increasing its influence [10][11]. - The local government is leveraging e-commerce and social media to expand market reach and engage consumers effectively [11]. Group 6: Industry Growth and Recognition - Dongying has developed three major industrial clusters, including modern livestock and specialty aquatic products, with six geographical indication products recognized nationally [12]. - The "Yellow River Delta Agricultural Products" brand has entered the top five in provincial influence, with 36 recognized provincial agricultural brands [12].

Core Viewpoint - The agricultural transformation in Dongying, once known as an "oil city," is driven by the rise of high-quality agricultural brands from saline-alkali land, contributing to rural revitalization and increased farmer income [2][3]. Group 1: Brand Development and Strategy - Dongying's agricultural brand development is a systematic project that integrates technological empowerment, quality foundation, industrial integration, and innovative marketing [2][3]. - The local government has recognized the shift from product competition to brand competition, emphasizing the importance of brand building as a strategic priority [3]. - Dongying has implemented a collaborative development path for regional public brands, enterprise product brands, and agricultural product brands through various planning documents [3][9]. Group 2: Product Recognition and Market Expansion - The Yellow River crab from Dongying has gained multiple authoritative recognitions, including dual certification as a geographical indication product, and its brand value has reached 3.193 billion [4]. - Dongying's agricultural products, including Yellow River crabs, rice, and watermelons, have been recognized as national geographical indication products, enhancing their market presence [4][13]. - The local agricultural sector has successfully penetrated both domestic and international markets, with products being shipped to regions such as Hong Kong, Macau, and Thailand [4]. Group 3: Quality Assurance and Technological Innovation - Dongying's agricultural enterprises focus on maintaining high quality through strict quality control and a comprehensive industrial system [5][6]. - The use of smart technology in mushroom cultivation has led to stable production and significant export capabilities, with weekly exports reaching over 50 tons [6][7]. - Continuous technological innovation and collaboration with research institutions have strengthened product quality and market competitiveness [7][9]. Group 4: Marketing and Brand Culture - Dongying has adopted an integrated marketing approach that combines online and offline strategies to enhance brand visibility [10][11]. - The city has organized various promotional events and festivals to showcase its agricultural products, attracting significant attention from consumers and media [12]. - The establishment of online sales channels and partnerships with e-commerce platforms has expanded the market reach of local brands [12][13]. Group 5: Industry Growth and Economic Impact - Dongying has developed three major industrial clusters, including modern livestock and specialty aquaculture, contributing to the local economy [13]. - The region has achieved significant milestones in agricultural branding, with six geographical indication products and numerous recognized provincial brands [13].

Core Insights - The event on September 8 highlighted the financial empowerment of the Yellow River Delta crab industry, emphasizing the role of agricultural finance in rural revitalization [1] Industry Overview - The Yellow River Delta crab industry benefits from unique ecological conditions, with over 50,000 acres of farming area, including more than 30,000 acres of intensive farming, producing over 6,000 tons annually and generating over 700 million yuan in annual output value, with a brand value reaching 4 billion yuan [3] Financial Support Initiatives - The Shandong Agricultural Guarantee East Management Center has prioritized the Yellow River Delta crab industry for financial support, creating a comprehensive financial service system that includes policy guidance, product innovation, and service delivery [5] - A special guarantee loan of 40 million yuan has been provided to support the transformation of the crab industry from traditional methods to smart farming and collective development, with credit costs controlled within 4.5% [7]

Group 1 - A "blue revolution" is taking place in Shandong, transforming the aquaculture industry through a comprehensive innovation chain from seedling to breeding to promotion [1][2] - The traditional model of "southern fish raised in the north" is evolving into a more sophisticated approach that emphasizes quality and local production rather than mere relocation [1][2] - Advanced technologies such as digital workshops and closed-loop farming systems are significantly improving water management and fish farming efficiency, achieving a fivefold increase in stocking capacity [1][2] Group 2 - The success of aquaculture relies heavily on quality seed stock, with breakthroughs in artificial breeding of over twenty marine fish species achieved through collaboration between Mingbo Aquaculture and research institutions [2] - The introduction of local varieties like "Yellow River No. 1" crab demonstrates the effectiveness of technology in adapting species to local conditions, enhancing resilience and quality [2] - The integration of land and sea operations, along with a closed-loop promotion system, is creating a sustainable development model for aquaculture that increases industry value [2][3] Group 3 - Agricultural modernization is characterized by a systemic revolution that requires deep collaboration between enterprises and research institutions, as well as supportive policies and market dynamics [3] - The journey of southern fish adapting to northern environments and local species gaining recognition globally reflects a significant shift in the industry from following to leading [3] - Shandong's full-chain aquaculture model has the potential to become a new benchmark for modern agriculture in China, contributing to food security and industry revitalization [3]

Core Points - The National Intellectual Property Administration has officially approved five local agricultural products, including "Yellow River Estuary Crabs," "Yellow River Estuary Rice," and "Mawan Watermelon," as national geographical indication products, bringing the total to six for Dongying City [1] - Geographical indications are recognized as a "golden business card" for high-quality specialty products, serving as a key to market access, income increase, and rural revitalization, while enhancing product value and market competitiveness [1] Group 1 - Dongying City will deepen the "cultivation-recognition-supervision-empowerment" full-chain work mechanism for geographical indication products [2] - A special approval list for the use of geographical indication product logos will be established, clarifying usage conditions and standards [2] - The city will focus on issues such as logo abuse and quality discrepancies through special inspections, aiming to combat counterfeiting and misleading practices [2]