Core Insights - The 2025 Hotel Brand Expo and Investment Summit was held in Shanghai, focusing on "Breaking Boundaries, Coexistence, Innovative Breakthroughs, and Asset Restructuring" [1] - Yali Digital Technology Group showcased its two new flagship brands, Yaster 5.5 and Yasi Fei 2.0, emphasizing a strategy to create a "golden triangle" of quality, price, and aesthetics in the mid-range and high-end hotel market [1][5] - The summit gathered over 150 industry leaders and more than 1500 hotel professionals to explore development opportunities in the hotel market during a new economic cycle [1] Company Highlights - Yali Digital Technology Group's brand marketing officer, Xiao Kai, presented a speech on the "Golden Triangle of Mid-Range and High-End Hotels," addressing product design, experience upgrades, and cost control as key dimensions for breaking through in a competitive hotel industry [5][6] - The Yaster 5.5 focuses on young consumers and features innovative spaces like co-working areas and 24-hour energy stations, achieving a comprehensive room cost of 69,800, which is 20%-30% lower than the industry average while maintaining quality and investment returns [7] - The Yasi Fei 2.0 is designed around aesthetics and local culture, offering a luxurious experience with a room cost of 129,800, balancing high-end configurations with cost control [10] Industry Trends - The hotel consumption trend has shifted to a "heart-price ratio" era, where both consumers and investors demand higher standards, prompting hotel brands to innovate [6] - The roundtable discussion highlighted the importance of capturing trends and leveraging systematic capabilities for new hotel brands to succeed in a competitive market [14] - Future growth in the industry is expected to focus on "renewing existing stock, structural upgrades, and data-driven repricing," with Yali Digital Technology Group committed to providing practical cases to empower industry growth [14][15]