Core Insights - The traditional flower and wood industry in Shuyang County is undergoing a significant transformation from "selling products" to "selling scenes" and "selling services" through digital economy and innovative services [1][2][3] Group 1: Industry Transformation - The introduction of a "matrix live streaming" model has lowered the entrepreneurial threshold, attracting over 50,000 practitioners to engage in flower and wood live streaming [1][2] - The local government plays a supportive role, providing services that help businesses navigate challenges and innovate effectively [3] Group 2: Revenue and Growth - A single 4-hour live streaming session can generate sales exceeding 2 million yuan, indicating the high revenue potential of this new model [2] - The flower and wood industry in Shuyang has achieved an annual sales revenue of 35 billion yuan, contributing to the income of 350,000 farmers [3] Group 3: Value-Added Services - The introduction of long-term "master gardener" services, lasting from 3 to 10 years, addresses customer concerns about plant care and enhances the overall value proposition [2] - Integrated courtyard products, priced from tens of thousands to hundreds of thousands of yuan, cater to consumer desires for complete garden solutions [2]