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一瓶洗衣液背后的创新密码与产业变革
Xiao Fei Ri Bao Wang· 2025-06-10 02:48
Core Viewpoint - The light industry is a crucial sector for meeting consumer needs in China, with a focus on innovation and quality development, as highlighted by the recent release of the "Upgrading and Innovation Consumer Goods Guide" by the China Light Industry Federation [1] Group 1: Company Innovations - Naissance Group's brands, including Diaopai and Chaoneng, have the highest number of selected products in the Chinese daily chemical industry, showcasing their leadership in innovation [1] - The self-natural laundry detergent from Naissance has over 90% natural ingredients, significantly surpassing competitors, which typically have a maximum of 70% [2] - The technology used in this product has been recognized as one of the first advanced technologies suitable for the industry, contributing to sustainable development [2][3] Group 2: Consumer Insights and R&D - Naissance addresses consumer skepticism regarding the effectiveness of natural ingredients by employing molecular modification techniques to enhance cleaning efficacy [3] - The company meticulously selects the best natural ingredients from thousands, ensuring product stability and quality throughout its shelf life [3] - Naissance has developed multiple patented technologies to combat common consumer issues, such as clothing discoloration, by integrating various innovative techniques [4] Group 3: Strategic Vision and Development - The company emphasizes that technological innovation is the core driver of its high-end development, aiming to enhance consumer quality of life [5] - Naissance has established several key laboratories and research centers to foster innovation and maintain its leading position in the industry [5] - The "Ecological Naissance" initiative aims to integrate global resources and create a new industrial system that combines production, learning, and research [7] Group 4: Industry Trends and Future Directions - The daily chemical market is increasingly competitive, with consumers shifting towards personalized demands for green and healthy products [6] - Naissance's "Ecological Naissance" project is set to transform the industry structure and promote deep cooperation across various sectors [8] - The company plans to develop a comprehensive industrial system that utilizes local plant resources for sustainable development and innovation [9]