Core Insights - The 15th Bird's Nest Happy Ice and Snow Season has officially opened, featuring dual thematic areas: "Pure Snow Play Area" and "Trendy Experience Area" [2][3] - The event has attracted over 2.53 million participants since its inception, establishing itself as a significant national ice and snow brand [3] - The new model of "One Nest, Two Zones" offers over 40,000 square meters of "Ice and Snow + Trendy Play" space, with a ticketing system allowing unlimited access [3][4] Group 1 - The event includes popular activities such as snow tubing, sledding, and drifting, providing a joyful winter experience for visitors [3][4] - The upgraded "Snow Drifting" area features a large space of 4,800 square meters with a sliding track measuring 40 meters wide, 9 meters high, and 50 meters long [3] - The "Pure Snow Play Area" spans 20,000 square meters, designed for families, allowing both adults and children to enjoy snow activities [4] Group 2 - The "Trendy Experience Area" also covers over 20,000 square meters, focusing on interactive games and cultural experiences, including collaboration with the popular game IP "Egg Party" [4] - The event operates daily from 10:00 AM to 6:00 PM and will continue until late February 2026, covering major holidays like New Year and Spring Festival [4] - Ticket prices are set at 120 yuan per person on weekdays and 160 yuan on weekends and holidays, with various ticket options available for families [4]

Core Viewpoint - The 15th Bird's Nest Happy Ice and Snow Season has officially opened, offering a unique winter experience with a new "one nest, two zones" model that combines sports and leisure activities for visitors [3][5]. Group 1: Event Overview - The event features a total area of over 40,000 square meters, divided into a "Pure Snow Play Area" and a "Trendy Leisure Area," catering to diverse visitor needs and providing a "one ticket for double enjoyment" experience [2]. - The "Pure Snow Play Area," covering 20,000 square meters, offers immersive ice and snow experiences with various activities ranging from family-friendly options to speed challenges [2]. - The "Trendy Leisure Area," also exceeding 20,000 square meters, focuses on interactive entertainment and cultural experiences, including collaborations with popular game IPs like "Egg Party" [4]. Group 2: Key Attractions - The upgraded "Snow Drift" attraction features a large area of 4,800 square meters with a 40-meter wide, 9-meter high, and 50-meter long sliding track, providing a thrilling experience for visitors [2]. - The "Snow Banana Boat" and "Sledding Paradise" are designed for family enjoyment, offering safe and fun activities for both adults and children [2]. - The event includes a large inflatable theme project "Ice and Snow Forward," which spans over 3,000 square meters and features various fun challenges, making it a popular choice for family and friends [4]. Group 3: Duration and Participation - The Bird's Nest Happy Ice and Snow Season will remain open until late February 2026, covering the New Year and Spring Festival holidays, thus providing an extended winter entertainment period for visitors [4]. - The event has attracted over 2.53 million participants since its inception, establishing itself as a significant winter cultural tourism event in Beijing [5].

Core Viewpoint - The 15th Bird's Nest Happy Ice and Snow Season has officially opened, offering a new experience model with over 40,000 square meters of ice and snow space for citizens and tourists, combining sports excitement with leisure fun [1] Group 1: Event Overview - The event features an "One Nest, Two Areas" experience model, providing a vast space for winter activities [1] - The daily operating hours are from 10:00 AM to 6:00 PM, continuing until late February 2026, with adjustments based on weather conditions [12] - The event has attracted over 2.53 million participants, establishing itself as a significant winter cultural tourism activity in Beijing [12] Group 2: Attractions and Activities - The "Pure Snow Play Area" spans 20,000 square meters, allowing visitors to enjoy various snow activities [3] - The upgraded "Snow Drift" area includes a large slide measuring 40 meters wide, 9 meters high, and 50 meters long, providing a thrilling experience for visitors [3] - The Snow Circle Square is a popular choice for families, where both adults and children can enjoy snow tubing [5] - The indoor warm-up area includes dining options such as McDonald's and themed shops offering exclusive merchandise [11] Group 3: Interactive Experiences - The trendy play area covers over 20,000 square meters, focusing on interactive games and cultural experiences, including collaboration with the popular game IP "Egg Party" [7] - The immersive inflatable theme project "Ice and Snow Forward" features various fun challenges across an area of over 3,000 square meters [9] - The "Combat Shooting" project offers a professional-level immersive battlefield experience, accommodating up to 60 participants for competitive fun [9]