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华润啤酒回应四川部分产品停供淘宝、京东、美团:即时零售价格战致市场乱象
Xin Lang Cai Jing· 2025-08-27 05:02
Core Viewpoint - China Resources Beer has decided to halt the supply of certain products on instant retail platforms in response to market chaos caused by price wars in the industry [1] Group 1: Company Actions - The Sichuan marketing center of China Resources Beer issued a notice to stop the sales of the "Yongchuan" and "Pure Draft" series on instant retail platforms [1] - The decision aims to protect the market value of the company's products and maintain its core competitive advantage [1] Group 2: Industry Context - The company highlighted that some instant retail platforms were providing subsidies to consumers purchasing Snow Beer, which were exploited by unscrupulous vendors to create a profit chain [1] - This practice not only harms consumer rights but also disrupts the healthy development of the industry ecosystem [1] - The Sichuan marketing center is actively communicating with various instant retail platforms to ensure a sustainable cooperative model [1]