Core Viewpoint - The article discusses the impact of price wars in the food delivery industry on beer distributors and manufacturers, highlighting a recent decision by China Resources Beer to stop supplying certain products to various online platforms to maintain market value and brand competitiveness [4][6]. Group 1: Market Dynamics - The price war in the food delivery sector has led to significant disruptions, with some beer products being sold below cost, affecting the overall market pricing structure [6][7]. - China Resources Beer announced a complete halt on the sale of its "Yuan Chuang" and "Pure Draft" series on platforms like Meituan and Ele.me, aiming to stabilize prices and protect brand integrity [6][9]. - A beer distributor noted that prices on delivery platforms sometimes fall below the wholesale price, creating unsustainable conditions for smaller distributors [7][8]. Group 2: Distributor Challenges - The profit margins for beer distributors have decreased, with some reporting margins dropping below the typical 20% due to aggressive pricing strategies by larger manufacturers and platforms [7]. - Smaller distributors face challenges as they cannot compete with the heavily subsidized prices offered by major platforms, leading to a potential exit from the market [8][9]. - The article mentions that the traditional pricing rules in the beer market are being disrupted, with platforms having significant pricing power due to their large purchase volumes [7][8]. Group 3: Industry Response - The decision by China Resources Beer to withdraw from certain platforms has received support from distributors, who believe it could lead to a healthier market environment [9]. - Other brands, like "Wei Jia Liang Pi," have also opted to limit their presence on delivery platforms due to high commission rates, indicating a broader trend among food and beverage companies to reassess their sales strategies [8][9]. - The article suggests that while the current situation poses risks to distributors and suppliers, it may also lead to the development of new sales channels and strategies in the long run [9].

【华润啤酒回应四川部分产品停供淘宝、京东、美团：即时零售价格战致市场乱象】智通财经8月27日 电，华润啤酒四川营销中心日前发布《关于即时零售平台勇闯、纯生系列全面停货的通知》。通知指 出，为应对因即时零售行业价格战导致的市场乱象，坚决维护公司产品的市场价值与品牌核心竞争力， 营销中心拟对即时零售平台勇闯、纯生系列产品全面停止销售。对此，华润啤酒方面对蓝鲸新闻记者回 应称，四川区域部分即时零售平台针对雪花啤酒购买的消费者补贴，被不良商贩利用倒卖形成利益链， 既损害了百姓消费权益，也破坏了行业健康发展生态。"四川营销中心已对即时零售的供货进行调整， 目的是保障多方合作共赢模式的持续推进。目前，四川营销中心正与各即时零售平台保持积极、畅通地 沟通。"华润啤酒如是称。（蓝鲸新闻） 转自：智通财经 ...