零点零无醇黄油啤酒饮料

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网售黄油啤酒紧贴环影蹭热点
Bei Jing Qing Nian Bao· 2025-07-10 14:26
Core Viewpoint - The article discusses the rise of non-alcoholic "butter beer" products online that closely mimic the popular version sold at Universal Beijing Resort, raising concerns about misleading marketing and consumer confusion [2][9]. Group 1: Product Comparison - Multiple non-alcoholic "butter beer" products are being sold online, with names and marketing that suggest a connection to Universal Studios, despite no official authorization [2][9]. - Consumers have reported disappointment with the taste of these online products, which do not match the flavor profile of the original butter beer sold at Universal Studios [3][4]. - The original butter beer at Universal Studios is a non-alcoholic beverage priced at 50 yuan per cup, featuring a unique combination of creamy and refreshing flavors [4]. Group 2: Consumer Reactions - Consumers have expressed feelings of being misled after purchasing these products, expecting a similar taste to the original but finding them lacking [3][4]. - Reviews of the online butter beer products are mixed, with many consumers noting a significant difference in taste compared to the original [3][8]. Group 3: Marketing and Legal Implications - The marketing strategies of these online products often include references to "Harry Potter" and Universal Studios, which can mislead consumers into thinking they are purchasing an official product [9][10]. - Legal experts suggest that these marketing practices may infringe on intellectual property rights and could lead to potential claims for damages from Universal Studios [10][11].