Core Insights - The long-term vitality of the brand is rooted in differentiated core competitiveness, emphasizing the need to build unique value barriers to cultivate a trust-based consumer group [1] - DR PLANT, a brand focused on high-altitude plant skincare, is set to launch an IPO on the Shenzhen Stock Exchange, driven by its brand strategy of "high-altitude plants, pure beauty" and systematic research capabilities [1] Research and Development - The foundation of the brand's competitiveness lies in its deep commitment to research, having established the "Chinese Academy of Sciences Kunming Plant Research Institute R&D Center" in 2014 to conduct systematic studies on high-altitude plant skincare [3] - High-altitude plants possess strong resistance and higher active substance content compared to ordinary plants, aligning with modern consumer demands for "pure beauty" [3] - The brand combines traditional Chinese herbal essence with modern technology, achieving global recognition with products like Dendrobium and Qingci fruit, and has been certified as the "global leader in Dendrobium skincare retail sales" by Euromonitor [3] R&D Infrastructure - The research system has evolved into a "1 center + 5 bases" structure, covering the entire chain from basic research to industrial application [4] - The Tokyo R&D center, established in 2016, serves as an "international bridge," integrating advanced extraction technologies from Japan with Chinese high-altitude plant resources to develop customized products for overseas markets [4] - As of October 31, 2025, this system has generated 223 patents, with the "Key Technology Research and Industrial Application of Dendrobium Active Extract" project winning a national award for commercial technological progress, showcasing industry-leading capabilities [4] Market Channels - The brand has established a unique "experience + sales + service" model through a dense network of 4,269 offline stores, enhancing the synergy between research, products, and channels [6] - The brand has received recognition as the "number one single-brand cosmetics store in China" and has gained loyal users in overseas markets such as Japan and Indonesia [6] IPO and Future Plans - The IPO aims to raise funds, with 260 million yuan earmarked for upgrading the R&D center to further strengthen technological barriers [7] - The brand views the IPO as a new starting point to continuously activate its research potential and deepen its global layout in the single-brand store sector [9] - This research-driven development path injects substantial growth momentum into the brand and propels domestic beauty products from price competition to value competition [9]

Core Viewpoint - The seminar on biodiversity protection, co-hosted by the UN Development Programme and Beijing Plant Doctor Co., highlighted the importance of biodiversity conservation and China's pivotal role in global efforts [1][2]. Group 1: Biodiversity Protection Initiatives - Since 2014, the company has collaborated with the Kunming Institute of Botany to promote biodiversity protection, launching various projects including the "High Mountain Plant Protection Action Project" in 2017 and upgrading it to the "UNDP-Plant Doctor Biodiversity Protection and Sustainable Development Project" in 2020, achieving significant results [2]. - By 2024, the project has restored 5,590 acres of alpine ecological environment in Yunnan, established a "Rare and Endangered Plant Resource Collection Garden" and a "Wild Alpine Flower Protection Base," and bred over 100,000 plants, alleviating the endangerment pressure on certain species [2]. Group 2: Community and Economic Impact - Community practices in Man Yuan Village, Xishuangbanna, have led to the restoration of the Longshan ecological environment through the cultivation of local medicinal plants, promoting eco-tourism and improving villagers' livelihoods [2]. - The flea grass planting project in Da Ka Lao Zhai and Gong Bing Xin Village has generated over 3 million yuan in income for 84 households, with a female participation rate of 50% [2]. Group 3: Business Model and Product Development - The company has benefited from the establishment of biodiversity protection guidelines for cosmetic raw materials, integrating local high-altitude resources into its supply chain, and developing high-altitude plant extract products that meet consumer demand for high-quality natural skincare [3]. - Cumulative sales of the Dendrobium series products have surpassed 5 billion yuan, demonstrating the commercial viability of sustainable practices [3]. - The founder emphasized that philanthropy should be viewed as an investment, with the Dendrobium patented products funding ecological initiatives and empowering local women through the flea grass industry, showcasing a sustainable model that harmonizes commercial value with ecological protection [3].