据了解，植物医生自2014年起与中国科学院昆明植物研究所合作，开启生物多样性保护之旅。2017年启 动"高山植物保护行动项目"，2020年升级为"联合国开发计划署-植物医生生物多样性保护与可持续发展 项目"，并取得显著成果。截至2024年，该项目在云南恢复了5590亩高山生态环境，建成"濒危珍稀植物 资源收集圃"和"野生高山花卉保护基地"，繁育出10万多株植物，有效缓解部分物种的濒危压力。这一 成就得益于"科研赋能—社区共建—产业融合—全球协作"四维体系的支撑。 "公益不是捐赠，而是投资。"解勇表示，石斛专利产品反哺生态资金，跳蚤草产业赋能哈尼族妇女，这 种可持续模式才能实现商业价值与生态保护的共生。 与会专家一致认为，植物医生"林下经济+成分研发"的可持续模式，探索出一条"科研—生产—保护"三 位一体的"中国路径"。 解勇强调，植物医生将继续秉承"敬仰自然，崇尚科学，回馈社会"的经营理念，在生物多样性保护的道 路上不断探索创新，为全球生物多样性治理贡献更多中国智慧和中国方案。 在社区实践方面，西双版纳州曼远村通过种植石斛等傣药乡土植物，恢复了竜山生态环境，推动生态旅 游发展，改善了村民生活；跳蚤草种植项目在 ...

Core Viewpoint - The company, Plant Doctor, is pursuing an A-share listing while expanding its offline store presence, contrasting with competitors focusing on direct sales and online channels [2][3]. Group 1: Business Strategy - Plant Doctor has nearly 5,000 stores in less than 10 years since its establishment in 2016, with a strategy focused on offline expansion, adding over 500 stores annually [2][3]. - The company operates 4,328 stores as of the end of 2024, with 3,830 being authorized franchise stores and only 498 being directly operated [5][9]. - The franchise model allows Plant Doctor to provide comprehensive support to franchisees, including site selection and training, without taking a cut from their sales [7][10]. Group 2: Financial Performance - From 2022 to 2024, Plant Doctor's revenue was 21.17 billion, 21.51 billion, and 21.56 billion respectively, with net profits of 1.58 billion, 2.3 billion, and 2.43 billion [18]. - The company's gross margin from 2022 to 2024 was 55.23%, 60.35%, and 58.90%, which is lower than industry averages of 66.69%, 68.28%, and 70.47% [19][20]. - The company plans to raise 998 million for marketing and brand building, with 526 million allocated for marketing channels and brand construction [14][15]. Group 3: Market Positioning - Plant Doctor emphasizes emotional value in its customer service, offering free skincare services to customers who purchase products, which enhances customer loyalty [10][11]. - The company has engaged in significant brand-building efforts, including celebrity endorsements and media appearances, to enhance its market presence [16]. Group 4: Challenges - The franchise model has led to management challenges, with several franchise stores facing penalties for regulatory violations and product quality issues [16]. - Customer complaints regarding product safety and service quality have been noted, indicating potential risks to brand reputation [16].