Group 1 - Qingdao Beer organized the sixth National Fan Conference at sea, bringing together over a hundred core fan representatives from various Chinese football clubs for a unique cultural exchange journey [1][8] - The event featured football activities on deck, discussions about football culture, and a visit to the Jeju United Football Club in South Korea, fostering a sense of community among fans [1][8] - Qingdao Beer 1903 was highlighted as the main product, praised for its rich malt aroma and smooth taste, becoming the most popular drink during the event [3][7] Group 2 - The newly launched club-themed cans for Beijing Guoan, Henan, Shanghai Port, and Yunnan Yukun were well-received by fans, combining the beer's classic quality with club spirit [5][8] - Various beer options were available on board, including Pure Draft and White Beer, catering to different tastes and preferences among fans [7][8] - Qingdao Beer is not only a sponsor of the 2025 Chinese Super League but also aims to innovate football consumption experiences through initiatives like the "Fan Gathering" mini-program and the creation of "Sports Parks" in multiple cities [10][12] Group 3 - The company emphasizes its role as an emotional connector, creating immersive experiences that resonate deeply with fans, blending football, passion, and storytelling [12]