Core Insights - The collaboration between Borui Communication's Xijin Time and Singapore's Green Willow Creative aims to upgrade the Chengdu International Intangible Cultural Heritage Expo Park, creating a new landmark for the integration of culture, commerce, tourism, and sports [1] Group 1: Partnership Details - The partnership aligns with the Chengdu Municipal Committee's initiative to promote deep integration of culture, commerce, tourism, and sports, accelerating the development of Chengdu as a world cultural tourism city and an international consumption center [1] - Green Willow Creative, along with its subsidiary Singapore Feifan, is the largest rental and technical training company for performance equipment in Southeast Asia, focusing on concerts and trendy event production [1] - Xijin Time is responsible for the operational upgrade of the Intangible Cultural Heritage Expo Park under Borui Communication [1] Group 2: Project Goals and Strategies - The collaboration will leverage both parties' resource advantages to revitalize existing spaces in the Expo Park, attracting more top-tier international cultural IPs [1] - The project aims to introduce diverse business formats, including music performances, food, hotels, esports events, and virtual reality, enhancing the consumer experience in the park [1] - Since taking over the Expo Park in May, Xijin Time has engaged with over 300 clients and launched multiple projects, reinforcing Borui Communication's "Intangible Heritage +" strategy [1]