Core Viewpoint - The annual Liaocheng Folk Culture Festival has successfully revitalized traditional culture and boosted local tourism, showcasing intangible cultural heritage and enhancing community engagement during the Spring Festival [2][16]. Group 1: Festival Overview - The festival runs from the second to the fifteenth day of the lunar new year, featuring various folk performances, intangible cultural heritage exhibitions, and specialty markets, creating a vibrant festive atmosphere [2][15]. - This year marks the third edition of the festival, themed "Galloping Horse Welcomes Spring: Intangible Heritage Shines," with activities including folk performances, opera shows, and cultural exhibitions spread across multiple venues [5][16]. Group 2: Cultural Significance - The festival aims to promote intangible cultural heritage, providing a platform for artisans to showcase their skills and connect with the market, thereby enhancing cultural transmission and community bonding [2][6]. - The event has become a cultural emblem for Liaocheng, reflecting the city's cultural charm and fostering emotional connections among residents [15][18]. Group 3: Economic Impact - The festival has significantly increased local tourism, with the number of visitors to the ancient city reaching 484,100, a 72.52% increase year-on-year, positively impacting local consumption and promoting the integration of culture and tourism [16][18]. - The festival's activities have led to a noticeable rise in spending in the surrounding areas, including dining, accommodation, and retail, with a focus on enhancing visitor experience and extending their stay [18].