Core Viewpoint - The increasing demand for non-official guided tours in cultural and historical sites has led to various issues, including high prices, unprofessional explanations, and cancellations, affecting the overall visitor experience [2][4]. Group 1: Survey Findings - 67.1% of respondents have experienced non-official guided tour services [3][4]. - The main issues identified with non-official guided tours include unprofessional explanations (48.5%), disregard for historical facts (38.1%), and high prices (35.3%) [4]. - Additional concerns include difficulty in rights protection (31.9%), cancellations (27.7%), disruption of viewing order (27.2%), false advertising (26.9%), and unclear qualifications of guides (16.2%) [4]. Group 2: Suggestions for Improvement - 76.0% of respondents suggest implementing management regulations to review guides and their scripts [4]. - 57.8% recommend enhancing content review on short video platforms [4]. - 47.2% advocate for standardizing entry requirements and establishing evaluation mechanisms [4]. - 44.5% propose regulating the order of explanations to create a better learning environment [4]. - 17.6% suggest improving complaint and feedback channels [4]. Group 3: Visitor Experiences - Visitors often find non-official guided tours to be unpredictable, likening the experience to "opening a blind box" due to varying quality [4]. - Some visitors prefer in-depth, professional explanations rather than sensationalized stories offered by private guides [3][4]. - The reliance on social media for historical content has increased, with calls for better content regulation on these platforms [5].