川观新闻记者 吴晓铃 文博热、非遗热……公众对中华优秀传统文化的热情不减，四川的博物馆究竟有多受欢迎？近日，中博热搜榜发布全国热门博物馆百强等多个榜单，四川的 三星堆博物馆和成都博物馆双双闯入年度热门博物馆前十，分别位列第八和第九。 在百强博物馆市级博物馆前50的榜单中，成都博物馆名列第二。2025—2026年十大跨年展览中，四川博物院的《雪山之巅 大河之源——青藏高原的文明崛 起与民族融合》展和成都博物馆的《金线——从北非到东亚黄金服饰风尚》展分别位居第四和第七。 中博热搜榜由中国文物交流中心指导、博物馆头条统计发布，数据基于全网实时抓取和AI模型分析。2025年中博热搜榜分为多类榜单，包括全国热门博物 馆百强、热门展览百强（如基本陈列、临展）、地区性榜单及专题榜单等。榜单按季度（第一季度至第三季度）和年度发布，覆盖全国6565家备案博物馆。 在2025年的全国热门博物馆百强名单中，三星堆博物馆和成都博物馆双双闯入前十并不让人惊讶。自从三星堆博物馆新馆建成开放后，该博物馆一跃成为全 国博物馆顶流，每天两万余张门票被一抢而空成为常态。为此，博物馆探索了延时开放、增设入馆验票闸机以及成立专门的部门解决观众诉求等 ...

（来源：光明日报） 转自：光明日报 《清明上河图》（局部） 本报记者 李韵摄/光明图片 2015年"石渠宝笈特展"时，工作人员向排队等候的观众赠送了刊载介绍 展览文章的《光明日报》。本报记者 李韵摄/光明图片 2025年"百年守护"大展时，工作人员提示停 风俗画是描绘节令风俗及人们日常生活的绘画。我国风俗画历史悠久，魏晋时就出现了以风俗命名 的绘画作品，唐、五代风俗画渐渐普及。及至两宋时期，社会经济发展，市井生活丰富多彩，风俗画的 创作也非常踊跃。朱锐、苏汉臣、李嵩等，创作了大量的风俗画艺术作品。这些作品充满艺术活力与时 代气息，遂使两宋成为我国古代风俗画创作的鼎盛时期。其中，尤以《清明上河图》最为著名。明清以 来，《清明上河图》成为固定的绘画题材和表现程式，后代画家的临摹本、仿造本种类繁多。基于学术 上的相关性，这次展览中，也展出了张择端《清明上河图》的一些明清仿本。 当时的延禧宫展厅内，观众寥寥，且多为专业研究人员或者学生。因观众稀少，人们可在《清明上 河图》展柜前自由欣赏，细细地看，静静地品，想看多久就看多久，并无故宫工作人员现场督催。安静 的氛围，屈指可数的观众，使得观展舒适度高、体验好。直到今天，还 ...

央视网消息：元旦假期，各地通过多种方式迎接新的一年。四川乐山的沐川县被誉为"竹子之乡"，以竹条为骨、以稻草为魂的沐川草龙是一项 国家级的非物质文化遗产。在新年到来的时候，当地老乡们会用舞草龙的方式，祈愿风调雨顺、五谷丰登。 据说，沐川草龙的历史可以一直追溯到唐代，在当地草龙扎制与舞龙的习俗也是代代相传。沐川草龙又称"黄龙"，这是由它的外观特征来决定 的，通身由稻草覆盖的草龙呈现出近乎金黄的色彩。 非遗传承沐川草龙 竹为筋骨稻草为身 数百市民游客破晓而行 乘船迎新年 1月1日清晨，武汉东湖迎来了一支特殊的"追光船队"。10艘游船满载近400名游客，从武汉东湖楚风园码头启航驶向凌波门水域。来自全国各 地的游客在游船上写下新年的祝福，许下新年的愿望。 元旦假期带动夜经济 街区精心布置引客流 因为选材的原因，沐川草龙的自重相对偏大，对于舞动者的体力要求也更高，演出所到之处也会听到周边群众带来掌声。 元旦假期 凤凰古城迎八方游客 而一条沐川草龙的制作，从选材阶段就异常讲究，龙身主要以3—5年的毛竹与慈竹绑扎而成。竹条的柔韧性是选材的关键，而龙头龙身所用的 稻草，都是从当年收割的稻草中精选出的，稻秆秆身要色泽金黄匀称且没 ...

Core Viewpoint - The forum on "High-Quality Development: The Future of China's Museum Industry" emphasizes the need for collaboration and innovation in the museum sector to enhance cultural services and experiences for visitors [1] Group 1: Collaboration and Resource Sharing - The director of the National Museum of China, Luo Wenli, advocates for establishing a more efficient cooperation and sharing mechanism among museums regarding academic resources, collections, exhibitions, and talent [1] - The focus is on optimizing cultural product supply and visitor experience based on museum collections [1] Group 2: Embracing Digitalization - Museums are encouraged to embrace digital and intelligent trends to further explore the value of their collections [1] - The aim is to curate more profound, artistically refined, and well-produced exhibitions and cultural activities [1] Group 3: Forum Discussions - The forum discussed three subtopics: "Open Cooperation and Future Development of Museums," "Cultural Service Supply Innovation amid 'Cultural Heritage Fever'," and "New Technologies and Museum Transformation" [1] - Attendees expressed that the current period is the best in history for museum development, aiming to promote high-quality development in cultural heritage through superior public cultural products and services [1]

Core Insights - The popularity of refrigerator magnets has surged, with some magnets now costing more than the refrigerators themselves, reflecting a growing trend in cultural and creative products [1][5] - Refrigerator magnets have become a new favorite among young people, serving as a medium for cultural expression and social interaction [5][9] Group 1: Cultural Significance - Many refrigerator magnets are designed with cultural elements and high aesthetic value, appealing to consumers' wallets, especially in museums where rich cultural products are offered [2][5] - The "Enamel Gourd" refrigerator magnet, inspired by a Qing Dynasty artifact, sold nearly 10,000 pieces within a month, showcasing the blend of traditional craftsmanship and modern creativity [4][5] - The "Fortune and Luck" gourd design carries positive connotations, making it a popular choice among consumers [4] Group 2: Market Trends - The 2024 cultural center development plan highlights the explosive growth of cultural and creative products, with popular items like the "Phoenix Crown" refrigerator magnet selling over one million units [5][6] - The trend indicates a strong interest among the younger generation in traditional Chinese culture, as they seek to connect with their heritage through these products [5][9] Group 3: Product Innovation - The success of refrigerator magnets is attributed to their unique cultural IPs, often derived from museum treasures, which prevents market homogenization [8] - Advances in technology and production techniques have led to more intricate designs and better materials, enhancing the appeal of these products [8] - Interactive features, such as augmented reality, allow consumers to engage with historical artifacts, making the experience more enjoyable and educational [8] Group 4: Consumer Behavior - Many consumers view refrigerator magnets as souvenirs that encapsulate joyful travel memories, and their moderate pricing aligns with the increased willingness to spend on emotional value [9] - The trend of visiting museums has become a common social activity among young people, positioning museums as hubs of creativity and cultural exchange [9]

Group 1 - The holiday period has seen a surge in visitor numbers at cultural sites, including museums and theaters, highlighting the popularity of traditional Chinese culture [1] - The "National Treasure Returns - Yuanmingyuan Beast Heads and Overseas Repatriated Cultural Relics Special Exhibition" in Zhangzhou, Fujian, has attracted over 12,000 visitors daily, showcasing 85 precious artifacts, including the Yuanmingyuan beast heads [4] - The exhibition features original, replica, and imitation pieces of the beast heads, which symbolize the nation's history and emotions, having been repatriated through various efforts [4] Group 2 - The Han Dynasty Haihunhou National Archaeological Site Park in Nanchang, Jiangxi, has adopted a combination model of "archaeological experience + cultural relic exhibition," utilizing technology such as short video broadcasts, VR, and interactive games to enhance visitor engagement [7]

Core Insights - The tourism market in the city remains vibrant during the National Day and Mid-Autumn Festival holiday, despite rainy weather, with new attractions and revitalized areas providing diverse consumption scenarios for residents and visitors [1] Group 1: Tourism Performance - As of October 3, 2023, 30 monitored scenic spots received a total of 635,500 visitors, generating revenue of 21.74 million yuan [3] - The city welcomed 154,600 overnight guests, with railway, civil aviation, and road transport sending 193,100, 35,400, and 25,600 passengers respectively [3] Group 2: Urban Tourism Activities - Urban park activities featuring "national trend" and "immersive" experiences have become popular, with classic scenic spots revitalized through themed events [4] - The "Spring Water Ode" theme at the First Spring Scenic Area integrated water features with performances, maintaining high visitor numbers [4] - New attractions like the Qiaoshan Ecological Cultural Park and events such as the Michelin Food Festival are driving tourism in northern Jinan [4] Group 3: Cultural Tourism - Visiting museums and art galleries has become a new trend during holidays, with major cultural venues seeing high visitor numbers [5] - High-quality exhibitions like "Sea and Land" at the Shandong Museum and the "Lin Zexu Special Exhibition" at the City Museum have attracted large crowds [6] - Interactive experiences, such as ancient book restoration workshops and immersive activities, have increased engagement and popularity among families [6] Group 4: Rural and Micro-vacation Tourism - Rural tourism is gaining traction during the autumn harvest season, stimulating urban and rural consumption [7] - Agricultural experience activities, such as hawthorn picking and kiwi fruit harvesting, are popular among residents due to their affordability and variety [7] - The "micro-vacation" model, featuring camping festivals and local beer festivals, offers a luxurious escape from the city, boosting local hospitality and food sales [7]

Group 1 - The article highlights the ongoing popularity of cultural and educational exhibitions during the summer, particularly focusing on a children's perspective exhibition at the Jiangxi Provincial Museum that utilizes AI technology and interactive installations to engage children with ancient wisdom and technology [1][3][5] - The exhibition features 56 exhibits and 8 interactive installations, allowing children to experience ancient inventions and the underlying scientific principles such as mechanics, optics, and atmospheric pressure [5][9] - Since its launch over two months ago, the exhibition has attracted 650,000 visitors, showcasing the effectiveness of child-friendly design and volunteer guides in enhancing the learning experience [7][9] Group 2 - The article also discusses a separate exhibition at the Henan South-to-North Water Diversion Museum, focusing on the origins of blue and white porcelain, with significant artifacts from the Tang Dynasty [10][11] - Notable exhibits include large Tang Dynasty blue and white jars, with one depicting a child playing a popular sport of the time, illustrating the cultural context of the artifacts [11] - The exhibition incorporates interactive elements, such as a touchscreen that allows visitors to create unique blue and white porcelain designs, enhancing visitor engagement and experience [13]

Group 1: Popularity of Museums in Guizhou - Guizhou's museums have become popular destinations during the summer tourism peak, particularly due to the display of national treasures [1] - The Guizhou Provincial Museum has attracted over 700,000 visitors since July, marking an increase of over 18% year-on-year [5] - The museum houses more than 80,000 artifacts, including the only surviving calligraphy by the Northern Song dynasty statesman Han Qi, which is a national key protected cultural relic [1][5] Group 2: Geological Museum Highlights - The Guizhou Geological Museum has also seen a surge in visitors, exceeding 350,000, with nearly 20% being children aged 6 to 12 [7] - The museum features over 30,000 exhibits, including a significant specimen of a pregnant fish dragon, which holds high scientific value for research on Triassic ichthyosaur fossils [9] - The museum presents over 900 million years of geological history and more than 600 million years of paleobiological history through fossil specimens and multimedia displays [11] Group 3: Cultural Activities in Shanxi - In Shanxi's Taiyuan, multiple museums have launched diverse cultural activities aimed at engaging youth with cultural heritage [13] - The Taiyuan Museum offers hands-on experiences such as printing zodiac patterns and coloring artifacts, enhancing students' understanding of cultural creation [13] - The Shanxi Natural Museum has introduced natural science courses and has seen an average daily visitor count exceeding 10,000 [19]

Group 1: Museum Visitor Trends - The Chengdu Shu Brocade and Embroidery Museum experienced a significant increase in visitor numbers during the summer vacation, with 82,000 visitors from July 1 to August 11, representing a nearly 100% year-on-year growth [7] - The Guizhou Provincial Museum attracted over 700,000 visitors since July, marking an increase of over 18% [10] - The Guizhou Geological Museum received more than 350,000 visitors, with nearly 20% being children aged 6 to 12 [12] Group 2: Cultural and Educational Activities - The Chengdu Shu Brocade and Embroidery Museum offered hands-on projects such as weaving experiences and making scented sachets, catering to various age groups and interests [5] - In Shanxi Province, museums launched diverse cultural activities, including printmaking and art coloring for students, enhancing their cultural experience [15] - The Shanxi Natural History Museum introduced natural science courses and engaged children as volunteer guides, contributing to their learning and experience [18] Group 3: Unique Exhibits and Features - The Chengdu Shu Brocade and Embroidery Museum is the largest cultural heritage center for Shu brocade and embroidery, showcasing a 3,000 square meter exhibition space divided into six sections [1] - The Guizhou Provincial Museum features the only surviving calligraphy work by the Northern Song Dynasty statesman Han Qi, a national treasure [8] - The Guizhou Geological Museum displays over 30,000 exhibits, including a notable 9-meter-long fossil specimen [12]