门票预约名额"秒空"文创销售额跃升 2026年春节假期，四川境内的热门旅游打卡点中，一定少不了博物馆的身影。从重磅展览到特色活动， 从主题巡游到文艺演出，还有非遗市集、社教研学……四川各大博物馆在春节假期推出丰富多彩的文博 大餐，化身为连通古今的时空隧道，邀请全国各地的游客沉浸其中，过一个文化气息满满的"中国年"。 四川省文化和旅游厅发布的数据显示，2026年春节期间，全省图书馆、文化馆、博物馆累计接待群众 1039.94万人次。 博物馆成新春打卡热门选择 倘若穿越回马年春节到来之前，纵看省内各大博物馆，就能发现"上新"的重磅大展层出不穷，精品文物 琳琅满目。其中，四川博物院在春节前接连"上新"两场大展，邀请观众沉浸式感受蜀地的历史风采。正 因于此，四川博物院春节假期累计接待观众同比增长30.54%，不仅展览人气爆棚，其文创产品也卖得 火热。据统计，四川博物院文创销售总额117.28万元，同比增长113.39%。 再将目光投向成都博物馆中，也是一派热闹景象。新春假期，成都博物馆紧扣"文博贺岁、文化迎春"， 重磅推出两大特色特展与"万马织春"新春雅集系列活动，每日2万人次预约数一经放出即刻"秒空"。 在蜀地的博 ...

2月3日，北京白塔寺在马年春节前夕推出的妙应威胜天王冰箱贴(右)和妙应马头金刚冰箱贴(左)。记者 易海菲 摄 1月13日，北京文博交流馆(智化寺)在马年春节前夕推出的琉璃天马冰箱贴。记者 徐婧 摄 智化寺是北京市内保存较完整的明代木结构建筑群。智化寺文创工作负责人刘毅介绍说，该馆选取明代 建筑上常见的天马造型，结合琉璃烧制技艺制成文创产品。制作过程经20多道工序，每匹马要历时一 周。除了小巧的冰箱贴，该馆还推出了更加"魁梧"的海马琉璃摆件，用胶东版画工艺制作的小马挂件等 多种产品，以不同传统工艺阐释马文化。 中新网北京2月4日电(记者 徐婧)身披铠甲，腰佩宝刀，北京白塔寺管理处具六神通殿内，唐卡上的威胜 天王(也称战神巴丹玛奔)坐于白马之上，展露英武之姿。丙午马年前夕，这样带有马元素的唐卡吸引了 不少观众驻足。 在徐悲鸿纪念馆，中国画中的马带领观众从近代奔向未来。"我很喜欢徐悲鸿画中的奔马，徽章结合了 喜庆的红色，很适合作为马年的礼物。"观众丁玲在参观特展后选购了一款"马年有力量"徽章，产品附 赠的卡片上还有徐悲鸿与力量相关的语录。 "将唐卡上的战神和马做到文创产品中，让我们离藏文化更近了。"市民段女士在白塔 ...

观众在青海省博物馆参观。西海新闻记者 吴梦婷 摄 寒假到来，青海省博物馆、青海自然资源博物馆、西宁市博物馆等场馆，不同主题的展览吸引了省内外的青 少年前往参观。"为博物馆奔赴一座城"成为人们出游的新现象，2025年青海44家博物馆吸引390万人次前来打 卡。青海众多博物馆是如何接住"文博热"流量密码的？ "文博热"持续升温 1月16日一大早，青海省博物馆门前已经等待着前来参观的观众。步入展厅，青海的文明图卷徐徐展开，观众 通过一件件文物，探寻发生在这片土地上的历史。讲解员的讲述中，这些文物背后的故事为观众搭建起一座 近距离感受青海深厚历史与人文底蕴的桥梁。 游客选购文创产品。西海新闻记者 吴梦婷 摄 青海省博物馆举办社教活动。图片由青海省博物馆提供 西海新闻记者 吴梦婷 在青海省自然资源博物馆，趁着寒假前来参观的青少年有序进入场馆。步入一楼地球家园厅，全省各地采集 的不同地质年代的典型岩石标本直观呈现了青海典型岩石的演化历史和地质演化史。展厅还借助青海生态之 窗监测系统，与全省部分生态观测点在线实时对接，观众可通过展示观测点影像画面，身临其境感受青海生 态文明建设和保护的显著成效。 西宁市博物馆里，正在展出西 ...

Core Insights - The popularity of traditional Chinese culture remains strong, with Sichuan's museums ranking highly in national popularity lists, specifically the Sanxingdui Museum and Chengdu Museum, which placed eighth and ninth respectively in the annual top ten list of popular museums [1][2] - The China Museum Hot Search List, guided by the China Cultural Relics Exchange Center, includes various categories such as national popular museum rankings and popular exhibitions, covering 6,565 registered museums across the country [1][6] Museum Rankings - In the 2025 national popular museum rankings, Sanxingdui Museum and Chengdu Museum both made it into the top ten, reflecting their significant visitor numbers and cultural impact [2][6] - Chengdu Museum ranked second among the top 50 municipal museums in the national popular museum list [1] Visitor Statistics - In 2025, Sanxingdui Museum attracted 6.08 million visitors, generating ticket revenue of 336 million yuan and cultural product revenue of approximately 250 million yuan [2] - Chengdu Museum received 3.33 million visitors in 2025, with over 80% being young visitors and 65% from outside the province [2] Upcoming Exhibitions - The Sichuan Museum's exhibition "Snow Mountain Summit, Source of the Great River - The Rise of Civilization and Ethnic Integration on the Tibetan Plateau" is ranked fourth among the top ten cross-year exhibitions for 2025-2026 [1][6] - Chengdu Museum's exhibition "Golden Threads - Fashion of Gold Costumes from North Africa to East Asia" is ranked seventh in the same category [1][6] Cultural Significance - The Sichuan Museum showcases over 360,000 exquisite artifacts, highlighting the rich cultural heritage of the Bashu region, and has received acclaim for its high-quality temporary exhibitions [6] - Museums in Sichuan, including the Chengdu Wuhou Shrine Museum and the Chengdu Jinsha Site Museum, are recognized as significant cultural destinations, contributing to the integration of culture and tourism [6]

Core Insights - The article discusses the evolution of the exhibition of Zhang Zeduan's "Along the River During the Qingming Festival" at the Palace Museum, highlighting the increasing public interest and the challenges faced by museums in managing visitor flow and enhancing the exhibition experience over the years [5][12]. Group 1: Exhibition History - The "Along the River During the Qingming Festival" has been exhibited multiple times at the Palace Museum, specifically in 2005, 2015, and 2025, coinciding with the museum's anniversaries [5][10]. - The 2005 exhibition was small, featuring only 39 pieces, and attracted very few visitors, primarily researchers and students, leading to a quiet and comfortable viewing experience [6][10]. - In contrast, the 2015 exhibition saw a significant increase in attendance, with an average of 2,600 visitors per day and some waiting times reaching up to 13 hours, indicating a growing public interest in cultural heritage [8][10]. Group 2: Visitor Experience and Management - The 2025 exhibition aimed to manage visitor flow more effectively, implementing measures such as real-name reservations and limiting the number of visitors to 5,000 per day, although actual attendance was often lower due to long wait times at the exhibition [11][12]. - The article notes that the public's enthusiasm for cultural exhibitions has surged, with the Palace Museum's annual visitor numbers exceeding 18 million in 2025, reflecting a broader trend of increasing cultural engagement in China [11][12]. - Despite the challenges of managing large crowds, the museum has taken steps to enhance the visitor experience, such as extending opening hours and optimizing visitor flow, which has contributed to a more enjoyable exhibition environment [11][12].

Core Viewpoint - The news highlights the cultural significance and tourism impact of the Mu Chuan grass dragon, a national intangible cultural heritage, during the New Year celebrations in China, showcasing the blend of tradition and modernity in the tourism sector [1][3][4]. Group 1: Cultural Heritage - The Mu Chuan grass dragon, known for its unique construction using bamboo and rice straw, is a significant cultural symbol in Sichuan, with a history tracing back to the Tang Dynasty [3][4]. - The crafting of the grass dragon is meticulous, requiring high-quality materials and significant time investment, with the dragon's head alone taking two to three months to create [6]. Group 2: Tourism Trends - The New Year holiday saw a continuation of the growing interest in cultural and heritage tourism, attracting large numbers of visitors to various locations, including the ancient city of Fenghuang [7][9]. - The first day of the New Year holiday recorded a footfall of 300,000 visitors in key commercial areas of Suqian, indicating a strong consumer interest in cultural events [16]. Group 3: Economic Impact - Nighttime consumption emerged as a new economic driver during the holiday, with streets in Suqian decorated to enhance the festive atmosphere, contributing to increased visitor engagement [18]. - Innovative projects combining traditional culture with technology, such as the "Fish Lantern" ice and snow parade in Jilin, have created new attractions, enhancing the overall visitor experience [20][21].

Core Viewpoint - The forum on "High-Quality Development: The Future of China's Museum Industry" emphasizes the need for collaboration and innovation in the museum sector to enhance cultural services and experiences for visitors [1] Group 1: Collaboration and Resource Sharing - The director of the National Museum of China, Luo Wenli, advocates for establishing a more efficient cooperation and sharing mechanism among museums regarding academic resources, collections, exhibitions, and talent [1] - The focus is on optimizing cultural product supply and visitor experience based on museum collections [1] Group 2: Embracing Digitalization - Museums are encouraged to embrace digital and intelligent trends to further explore the value of their collections [1] - The aim is to curate more profound, artistically refined, and well-produced exhibitions and cultural activities [1] Group 3: Forum Discussions - The forum discussed three subtopics: "Open Cooperation and Future Development of Museums," "Cultural Service Supply Innovation amid 'Cultural Heritage Fever'," and "New Technologies and Museum Transformation" [1] - Attendees expressed that the current period is the best in history for museum development, aiming to promote high-quality development in cultural heritage through superior public cultural products and services [1]

Core Insights - The popularity of refrigerator magnets has surged, with some magnets now costing more than the refrigerators themselves, reflecting a growing trend in cultural and creative products [1][5] - Refrigerator magnets have become a new favorite among young people, serving as a medium for cultural expression and social interaction [5][9] Group 1: Cultural Significance - Many refrigerator magnets are designed with cultural elements and high aesthetic value, appealing to consumers' wallets, especially in museums where rich cultural products are offered [2][5] - The "Enamel Gourd" refrigerator magnet, inspired by a Qing Dynasty artifact, sold nearly 10,000 pieces within a month, showcasing the blend of traditional craftsmanship and modern creativity [4][5] - The "Fortune and Luck" gourd design carries positive connotations, making it a popular choice among consumers [4] Group 2: Market Trends - The 2024 cultural center development plan highlights the explosive growth of cultural and creative products, with popular items like the "Phoenix Crown" refrigerator magnet selling over one million units [5][6] - The trend indicates a strong interest among the younger generation in traditional Chinese culture, as they seek to connect with their heritage through these products [5][9] Group 3: Product Innovation - The success of refrigerator magnets is attributed to their unique cultural IPs, often derived from museum treasures, which prevents market homogenization [8] - Advances in technology and production techniques have led to more intricate designs and better materials, enhancing the appeal of these products [8] - Interactive features, such as augmented reality, allow consumers to engage with historical artifacts, making the experience more enjoyable and educational [8] Group 4: Consumer Behavior - Many consumers view refrigerator magnets as souvenirs that encapsulate joyful travel memories, and their moderate pricing aligns with the increased willingness to spend on emotional value [9] - The trend of visiting museums has become a common social activity among young people, positioning museums as hubs of creativity and cultural exchange [9]

Group 1 - The holiday period has seen a surge in visitor numbers at cultural sites, including museums and theaters, highlighting the popularity of traditional Chinese culture [1] - The "National Treasure Returns - Yuanmingyuan Beast Heads and Overseas Repatriated Cultural Relics Special Exhibition" in Zhangzhou, Fujian, has attracted over 12,000 visitors daily, showcasing 85 precious artifacts, including the Yuanmingyuan beast heads [4] - The exhibition features original, replica, and imitation pieces of the beast heads, which symbolize the nation's history and emotions, having been repatriated through various efforts [4] Group 2 - The Han Dynasty Haihunhou National Archaeological Site Park in Nanchang, Jiangxi, has adopted a combination model of "archaeological experience + cultural relic exhibition," utilizing technology such as short video broadcasts, VR, and interactive games to enhance visitor engagement [7]

Core Insights - The tourism market in the city remains vibrant during the National Day and Mid-Autumn Festival holiday, despite rainy weather, with new attractions and revitalized areas providing diverse consumption scenarios for residents and visitors [1] Group 1: Tourism Performance - As of October 3, 2023, 30 monitored scenic spots received a total of 635,500 visitors, generating revenue of 21.74 million yuan [3] - The city welcomed 154,600 overnight guests, with railway, civil aviation, and road transport sending 193,100, 35,400, and 25,600 passengers respectively [3] Group 2: Urban Tourism Activities - Urban park activities featuring "national trend" and "immersive" experiences have become popular, with classic scenic spots revitalized through themed events [4] - The "Spring Water Ode" theme at the First Spring Scenic Area integrated water features with performances, maintaining high visitor numbers [4] - New attractions like the Qiaoshan Ecological Cultural Park and events such as the Michelin Food Festival are driving tourism in northern Jinan [4] Group 3: Cultural Tourism - Visiting museums and art galleries has become a new trend during holidays, with major cultural venues seeing high visitor numbers [5] - High-quality exhibitions like "Sea and Land" at the Shandong Museum and the "Lin Zexu Special Exhibition" at the City Museum have attracted large crowds [6] - Interactive experiences, such as ancient book restoration workshops and immersive activities, have increased engagement and popularity among families [6] Group 4: Rural and Micro-vacation Tourism - Rural tourism is gaining traction during the autumn harvest season, stimulating urban and rural consumption [7] - Agricultural experience activities, such as hawthorn picking and kiwi fruit harvesting, are popular among residents due to their affordability and variety [7] - The "micro-vacation" model, featuring camping festivals and local beer festivals, offers a luxurious escape from the city, boosting local hospitality and food sales [7]