央视网消息：这个假期，景区人流如织，文博、剧院等文化场所也成为热门目的地。博物馆中丰富的文物在积极传播中华优秀传统文化的 同时，也吸引着八方来客。 这两天，"国宝归来——圆明园兽首暨海外回流文物特展"在福建省漳州市博物馆掀起观展热潮，每天进馆人数突破1.2万人次。此次展出 的是圆明园兽首、商周时期青铜器、北朝时期石刻佛像等85件珍贵文物。这些都是历经曲折、自海外回流的国家瑰宝，其中最引人注目的是圆 明园兽首。七尊兽首中，牛首、虎首、猴首、猪首为珍贵原件，鼠首、兔首为复制件，马首为仿制件。这些承载着民族历史与情感的青铜器曾 长期流散异国他乡，在社会各界的共同努力下，通过竞拍、捐赠等方式终得回归。 在江西南昌，汉代海昏侯国家考古遗址公园在传统文物展陈的基础上，借助科技手段推出"考古体验+文物展陈"的组合模式，通过短视频 展播、VR虚拟现实、文创大赛、互动游戏等，让游客既能体验考古又能读懂历史。 ...

齐鲁晚报.齐鲁壹点王贝艺 10月3日，国庆中秋"双节"假期进入第三天，虽然是阴雨天气，但全市文旅市场热度不减、活力依然，新开景区、经典地标与焕新街区共同构筑起多元消 费场景，为市民游客提供了"无晴亦有趣"的丰富选择。 截至10月3日14时，全市纳入监测的30家景区共接待游客63.55万人次，实现营业收入2173.88万元。全市接待持证留宿旅客15.46万人次。铁路发送旅客 19.31万人，民航发送旅客3.54万人，公路发送旅客2.56万人。 主打"沉浸式"体验 都市核心区游园人气火爆 以"国潮"和"沉浸"为特色的都市游园活动，成为吸引市民和游客的主力。 经典景区焕发新活力。天下第一泉风景区以"泉颂华章"为主题，将泉水景观与红歌快闪、古风NPC、游船赏月深度融合，单日客流量维持在高位。千佛 山"重阳山会"预热、融创乐园"民族狂欢节"等，通过民俗非遗与现代表演的结合，营造了浓厚的节日氛围。清照泉城.明水古城雕琢全新场景与活动，打 造传统与新潮交织的"泉式度假.全城有戏"游园会。 新兴业态与跨区域项目成为新引擎。起步区鹊山生态文化园(一期)作为全新开放的城市微度假目的地，其"新南洋温室花园"和特色美食街初显吸引力， ...

Group 1 - The article highlights the ongoing popularity of cultural and educational exhibitions during the summer, particularly focusing on a children's perspective exhibition at the Jiangxi Provincial Museum that utilizes AI technology and interactive installations to engage children with ancient wisdom and technology [1][3][5] - The exhibition features 56 exhibits and 8 interactive installations, allowing children to experience ancient inventions and the underlying scientific principles such as mechanics, optics, and atmospheric pressure [5][9] - Since its launch over two months ago, the exhibition has attracted 650,000 visitors, showcasing the effectiveness of child-friendly design and volunteer guides in enhancing the learning experience [7][9] Group 2 - The article also discusses a separate exhibition at the Henan South-to-North Water Diversion Museum, focusing on the origins of blue and white porcelain, with significant artifacts from the Tang Dynasty [10][11] - Notable exhibits include large Tang Dynasty blue and white jars, with one depicting a child playing a popular sport of the time, illustrating the cultural context of the artifacts [11] - The exhibition incorporates interactive elements, such as a touchscreen that allows visitors to create unique blue and white porcelain designs, enhancing visitor engagement and experience [13]

Group 1: Popularity of Museums in Guizhou - Guizhou's museums have become popular destinations during the summer tourism peak, particularly due to the display of national treasures [1] - The Guizhou Provincial Museum has attracted over 700,000 visitors since July, marking an increase of over 18% year-on-year [5] - The museum houses more than 80,000 artifacts, including the only surviving calligraphy by the Northern Song dynasty statesman Han Qi, which is a national key protected cultural relic [1][5] Group 2: Geological Museum Highlights - The Guizhou Geological Museum has also seen a surge in visitors, exceeding 350,000, with nearly 20% being children aged 6 to 12 [7] - The museum features over 30,000 exhibits, including a significant specimen of a pregnant fish dragon, which holds high scientific value for research on Triassic ichthyosaur fossils [9] - The museum presents over 900 million years of geological history and more than 600 million years of paleobiological history through fossil specimens and multimedia displays [11] Group 3: Cultural Activities in Shanxi - In Shanxi's Taiyuan, multiple museums have launched diverse cultural activities aimed at engaging youth with cultural heritage [13] - The Taiyuan Museum offers hands-on experiences such as printing zodiac patterns and coloring artifacts, enhancing students' understanding of cultural creation [13] - The Shanxi Natural Museum has introduced natural science courses and has seen an average daily visitor count exceeding 10,000 [19]

Group 1: Museum Visitor Trends - The Chengdu Shu Brocade and Embroidery Museum experienced a significant increase in visitor numbers during the summer vacation, with 82,000 visitors from July 1 to August 11, representing a nearly 100% year-on-year growth [7] - The Guizhou Provincial Museum attracted over 700,000 visitors since July, marking an increase of over 18% [10] - The Guizhou Geological Museum received more than 350,000 visitors, with nearly 20% being children aged 6 to 12 [12] Group 2: Cultural and Educational Activities - The Chengdu Shu Brocade and Embroidery Museum offered hands-on projects such as weaving experiences and making scented sachets, catering to various age groups and interests [5] - In Shanxi Province, museums launched diverse cultural activities, including printmaking and art coloring for students, enhancing their cultural experience [15] - The Shanxi Natural History Museum introduced natural science courses and engaged children as volunteer guides, contributing to their learning and experience [18] Group 3: Unique Exhibits and Features - The Chengdu Shu Brocade and Embroidery Museum is the largest cultural heritage center for Shu brocade and embroidery, showcasing a 3,000 square meter exhibition space divided into six sections [1] - The Guizhou Provincial Museum features the only surviving calligraphy work by the Northern Song Dynasty statesman Han Qi, a national treasure [8] - The Guizhou Geological Museum displays over 30,000 exhibits, including a notable 9-meter-long fossil specimen [12]

Core Insights - The rapid increase in the number of museums in China has not alleviated the issue of ticket scarcity during peak seasons, particularly in summer [1][3] - The National Cultural Heritage Administration has mandated a scientific assessment of venue capacity and the implementation of reservation systems to manage visitor flow [1][4] Group 1: Museum Growth and Visitor Trends - As of the end of 2024, there are 7,046 registered museums in China, an increase of 213 from the previous year, achieving a ratio of one museum for every 200,000 people, with over 91% being free to enter [2] - In 2024, museums across the country received over 1.4 billion visitors, an increase of more than 10 million from the previous year, highlighting the growing popularity of cultural tourism [3] Group 2: Challenges and Structural Imbalances - Despite the increase in the number of museums, many smaller institutions struggle with visibility and resource limitations, leading to overcrowding in popular venues [4] - The phenomenon of ticket scarcity is not unique to China, as it is a common issue faced by popular museums globally [4] Group 3: Solutions and Innovations - Some museums are extending their hours and implementing "nocturnal" events to accommodate more visitors during peak times [5] - The concept of "breaking boundaries" is being explored, with initiatives to integrate cultural heritage into urban environments and enhance accessibility through digital platforms [6] Group 4: Cultural Engagement and Visitor Experience - Visitors are encouraged to appreciate museums beyond just popular exhibits, fostering a deeper connection with history and culture [7]

Core Viewpoint - The article highlights the increasing popularity of museums during the summer, showcasing their role as educational and cultural spaces for children and families, with various exhibitions and activities catering to diverse audience needs [5][7]. Group 1: Museum Popularity and Activities - Museums across China are experiencing a surge in visitor numbers, becoming favored destinations for cultural and educational experiences during the summer [5][7]. - Various museums are launching a wide range of exhibitions and activities, such as the "Cosmic Archaeology" and "Liuli Art Exhibition" at the National Museum of China, to attract visitors [7]. - The Inner Mongolia Museum has opened a new facility featuring over 3,000 exhibits and digital technologies like VR and AI to enhance visitor engagement [7]. Group 2: Extended Hours and Night Activities - Many museums are adjusting their hours and extending opening times to accommodate the increased summer visitor flow, with some museums in Beijing changing their closed days from Monday to Tuesday [9]. - Specific museums, such as the Suzhou Museum and the Shanghai Museum, are implementing night activities and extended hours, with the latter offering 24-hour access for a limited period [9][10]. - Night events are being organized to provide unique experiences, including themed activities at the Beijing Planetarium and immersive performances at the Changzhou Museum [10]. Group 3: Visitor Experience Optimization - Museums are addressing visitor behavior issues by using humorous short videos to remind guests of proper conduct, which has garnered positive public response [11]. - The article emphasizes the need for museums to enhance security and sanitation measures as visitor numbers rise, while also exploring ticketing solutions to manage crowd flow effectively [11]. - Innovative educational programs, such as the "Museum School" at the Suzhou Wu Culture Museum, are being highlighted as successful models for engaging visitors of all ages [12].

Core Insights - The "Cultural Heritage Boom" has transformed the cultural industry, leading to a significant increase in demand for cultural products and new job roles, with some professionals seeing their income multiply by four to five times [1][2] - The integration of traditional culture with cutting-edge technology has given rise to new business models and job opportunities, indicating a deep conversion of cultural value into economic value [1][2] - The emergence of new professions is reshaping the cultural industry ecosystem, moving from isolated exhibitions to collaborative efforts among museums, tech companies, and creative teams [2][3] Industry Trends - The cultural new business model saw a revenue growth of 12.5% year-on-year in the first quarter, surpassing the overall industry growth, reflecting strong demand for new professions [1] - New roles such as cultural product planning operators, digital curators, and virtual reality designers are in high demand, highlighting the industry's shift towards a more integrated approach [1][2] - The cultural industry is becoming increasingly reliant on human capital, emphasizing the need for professionals who can blend technical skills with cultural understanding [2] Professional Landscape - The collaboration between museums and various sectors, including technology and education, is becoming the norm, fostering innovation in cultural experiences [2] - The transition from merely displaying artifacts to creating interactive and engaging cultural experiences signifies a cultural shift towards modern consumer engagement [3] - The rise of new professions is not only revitalizing the job market but also enhancing national confidence in cultural heritage [3]

Core Viewpoint - The article discusses the significance of ancient murals in Shanxi, highlighting their artistic and cultural value, as well as the recent publication of a book that showcases these murals and their historical context [6][7][8]. Group 1: Book Overview - The book titled "Looking at Shanxi from the Ground: Ancient Temple Murals of China" features over 600 mural photographs from 34 temples spanning from the Tang to the Qing dynasties, illustrating a thousand years of mural art development [8]. - The book aims to present three main aspects: ancient architecture, ancient murals, and ancient sculptures, reflecting Shanxi's rich cultural heritage [7]. Group 2: Artistic Development - Murals from Shanxi show a progression in style, with early works being more fluid and later pieces becoming more formalized and realistic, particularly from the Ming and Qing periods [8]. - Notable murals include the contrasting depictions of celestial beings and deities, showcasing the depth of integration between the Buddhist and secular worlds [8][10]. Group 3: Cultural Significance - The murals often depict scenes from daily life, reflecting the social and economic conditions of their time, such as the "wine house market" scene that illustrates the vibrancy of Song and Jin period life [10][11]. - The murals serve as a historical record, capturing the essence of the society in which they were created, and their themes often blend religious and secular elements [10][11]. Group 4: Preservation Efforts - The book's team has invested significant resources in documenting and preserving these murals, utilizing modern technology for digital preservation and restoration efforts [12]. - Techniques such as large-scale scanning and careful color reproduction are employed to maintain the integrity of the murals while making them accessible to a wider audience [12].

Core Viewpoint - The increasing demand for non-official guided tours in cultural and historical sites has led to various issues, including high prices, unprofessional explanations, and cancellations, affecting the overall visitor experience [2][4]. Group 1: Survey Findings - 67.1% of respondents have experienced non-official guided tour services [3][4]. - The main issues identified with non-official guided tours include unprofessional explanations (48.5%), disregard for historical facts (38.1%), and high prices (35.3%) [4]. - Additional concerns include difficulty in rights protection (31.9%), cancellations (27.7%), disruption of viewing order (27.2%), false advertising (26.9%), and unclear qualifications of guides (16.2%) [4]. Group 2: Suggestions for Improvement - 76.0% of respondents suggest implementing management regulations to review guides and their scripts [4]. - 57.8% recommend enhancing content review on short video platforms [4]. - 47.2% advocate for standardizing entry requirements and establishing evaluation mechanisms [4]. - 44.5% propose regulating the order of explanations to create a better learning environment [4]. - 17.6% suggest improving complaint and feedback channels [4]. Group 3: Visitor Experiences - Visitors often find non-official guided tours to be unpredictable, likening the experience to "opening a blind box" due to varying quality [4]. - Some visitors prefer in-depth, professional explanations rather than sensationalized stories offered by private guides [3][4]. - The reliance on social media for historical content has increased, with calls for better content regulation on these platforms [5].