Core Insights - The 40th anniversary concert of the musical "Les Misérables" concluded its China tour at the Shanghai Grand Theatre, attracting over 110,000 attendees and achieving a single-show cross-city audience ratio of nearly 70% [1][2] - The concert marked a significant collaboration between Shanghai Broadcasting Television Station, Shanghai Cultural Media Group, and other partners, indicating a deepening engagement with global classic content [1] - The musical's impact extends nationwide, with ticket buyers from all 31 provinces, and a notable demographic skew towards female audiences, who make up over 78% of attendees [2] Group 1 - The concert featured 65 performances over 55 days, with a total derivative product sales nearing 20 million yuan, showcasing the commercial potential of theatrical productions [1][3] - The official merchandise included over 30 items, such as T-shirts, keychains, and plush toys, with sales exceeding 100,000 units, indicating strong consumer interest in related products [3] - The success of the concert reflects the evolving landscape of the Chinese musical theatre market, highlighting a shift in audience expectations towards emotional resonance, social interaction, and cultural experiences [4] Group 2 - The concert's high cross-city attendance and repeat viewership demonstrate the strong social attributes of quality theatrical performances, with nearly 60% of attendees opting for group viewings [2] - The concert's merchandise strategy was tailored to Chinese audience preferences, indicating a localized approach to product development within the global framework of the musical [3] - The insights from the concert suggest a maturing theatrical ecosystem in China, with a focus on expanding consumption scenarios and enhancing the overall value of theatrical experiences [4]