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小票根”撬动文旅“大消费” 优秀文化产品成激发文旅消费重要“引擎
Zhong Guo Chan Ye Jing Ji Xin Xi Wang· 2025-08-28 00:08
今年暑期,"苏超""村超"等各类民间体育赛事热度持续攀升,吸引大量球迷和游客前往观赛并带动当地 消费,各地文旅部门也借势推出一系列文体旅促消费活动,围绕体育赛事、明星演唱会做强"票根经 济",将"文旅流量"转化为"消费增量"。 数据显示,今年前5个月,上海共举办营业性演出超21000场,接待观众超过1000万人次,票房16.3亿 元,粉丝应援带来的流量实打实地化为消费增量。 今年暑期,已经完赛九轮的"苏超"凭借精心的赛事策划与城市联动,江苏多座城市变身热门打卡地,持 续将"苏超"的文旅流量转化成消费增量。江苏南京相关部门提供87处"苏超"第二现场观看点,直接带动 总客流超714万人次,各举办城市借力"苏超"持续打造特色集市,球迷们在享受赛事激情的同时带动当 地文旅消费。 优秀的文化产品成为激发消费需求的重要"引擎",热门影视、大型体育赛事和大型演出对旅游消费的带 动效应越来越显著。暑期档电影《长安的荔枝》《南京照相馆》,带动前往西安、广州、南京的旅游人 次分别上涨12%、10%、16%。今年上半年,河北、浙江、福建等7地共监测了511场重点赛事活动,带 动体育及相关消费超160亿元,场均带动超3000万元,有 ...
(经济观察)小“票根”解锁中国暑期旅游消费密码
Zhong Guo Xin Wen Wang· 2025-08-26 03:44
所谓"票根经济",是指消费者凭借演出、赛事、旅游等各类票务凭证,在后续消费场景中享受优惠, 把"单一购票"升级为"链式消费"。暑期以来,多地借音乐节、体育赛事、文艺演出等热门活动,推出凭 票优惠措施,激活跨场景消费,让"票根"成了撬动假日经济的杠杆。 多座城市因"一张票"而走红。刀郎临沂演唱会吸引数万歌迷前往,当地顺势推出"听歌游临沂"活动,持 全国任意场次演唱会门票可免费畅游龟蒙、云蒙等10家景区,24家景区推出折扣优惠政策,带动全市重 点A级以上景区游客量增长25%。 中新社北京8月26日电 (记者 刘文文)一张票根,不再只是一次消费的终点,更成为串连"食住行游购 娱"的起点。今年暑假,"因一张票赴一座城"成为不少中国年轻游客热衷的旅游模式。 7月27日,浙江省城市篮球联赛(浙BA)决赛场馆外的市集吸引市民。当地借力篮球运动热,打造"票 根经济""特色市集"等,带动相关消费。 王刚 摄 "票根经济"为何能"火"起来?对外经济贸易大学国家对外开放研究院教授陈建伟接受中新社记者采访时 说,"票根经济"之所以迅速崛起,在于其契合了年轻消费者追求仪式感与价值感的心理需要。其构建了 文旅IP与地方商业联动的消费新场 ...
线下演出旺季,撑起八大衍生消费场景
21世纪经济报道· 2025-08-25 08:58
以下文章来源于惊蛰研究所 ,作者惊蛰研究所消费组 惊蛰研究所 . 探索发现新经济。 *本文为惊蛰研究所X21财经·南财号联合出品 来源丨南财号"惊蛰研究所" 作者丨成昱 近年来,线下演出市场持续火爆。演唱会、音乐节、话剧、戏剧等各类演出数量呈井喷态势, 其衍生出的消费场景也不断丰富。 从演出前粉丝群体专门准备的明星物料、观演行头,到演出后的打卡留念仪式,观演人群对线 下演出体验的需求升级也解锁了越来越多的细分消费市场,成为激活消费的新动能。 摆摊经济:一边追星一边赚钱 2025年暑期,线下演出市场热度一路飙升,据灯塔专业版数据显示,7月演出市场总票房超34 亿,同比增长近6成,直追电影市场规模。在这股热潮的带动下,场馆周边的商业生态也随之 活跃,一种围绕数万观众即时需求形成的摆摊经济,正悄然融入演出经济的整体生态,成为消 费市场中一个颇具特色的存在。 每逢演唱会,往往演出尚未开演,场馆周边各种流动摊位就已热闹展开。一场热门演出往往能 吸引数万人参与,这些观众从城市各个角落甚至周边城市汇聚到场馆周边,在入场前的等待和 散场后的疏导过程中,形成了两个明显的消费高峰时段。正是这种短时间内高度集中的人流, 为摆摊生意 ...
线下演出旺季,撑起八大衍生消费场景
3 6 Ke· 2025-08-25 04:07
近年来,线下演出市场持续火爆。演唱会、音乐节、话剧、戏剧等各类演出数量呈井喷态势,其衍生出的消费场景也不断丰富。 从演出前粉丝群体专门准备的明星物料、观演行头,到演出后的打卡留念仪式,观演人群对线下演出体验的需求升级也解锁了越来越多的细分消费市场, 成为激活消费的新动能。 摆摊经济:一边追星一边赚钱 2025年暑期,线下演出市场热度一路飙升,据灯塔专业版数据显示,7月演出市场总票房超34亿,同比增长近6成,直追电影市场规模。在这股热潮的带动 下,场馆周边的商业生态也随之活跃,一种围绕数万观众即时需求形成的摆摊经济,正悄然融入演出经济的整体生态,成为消费市场中一个颇具特色的存 在。 每逢演唱会,往往演出尚未开演,场馆周边各种流动摊位就已热闹展开。一场热门演出往往能吸引数万人参与,这些观众从城市各个角落甚至周边城市汇 聚到场馆周边,在入场前的等待和散场后的疏导过程中,形成了两个明显的消费高峰时段。正是这种短时间内高度集中的人流,为摆摊生意创造了天然的 市场空间,让各类商品有了精准触达目标客群的机会。 与固定商铺相比,摆摊的启动成本相对较低,摊主通常只需准备少量的商品库存和简单的经营设备,就能快速开启生意。同时,由 ...
成都:1-7月新能源汽车产量增长326.2%|首席资讯日报
首席商业评论· 2025-08-23 04:48
1.成都:1-7月新能源汽车产量增长326.2% 据成都发布官微8月22日消息,今年1—7月,全市规模以上工业增加值同比增长8.0%,全市固定资产投资 (不含农户)同比增长4.5%,其中民间投资增长5.6%。分行业看,37个大类行业中有24个行业增加值实现 增长,汽车制造业增长22.9%,计算机、通信和其他电子设备制造业增长17.2%。从主要工业产品产量看, 新能源汽车增长326.2%,智能手表增长135.2%,锂离子电池增长41.4%。 2.马斯克曾试图邀请扎克伯格参与收购OpenAI 据OpenAI提交的法庭文件显示,马斯克今年曾试图说服扎克伯格参与其对OpenAI的非正式收购要约。 OpenAI称,马斯克将扎克伯格列为与他讨论过可能为收购OpenAI提供资金的人员之一。但扎克伯格和Meta 均未签署意向书,也未参与收购要约;OpenAI董事会于2月正式拒绝了马斯克的收购要约。 点评:商业野心遇挫,诉讼攻防暴露战略矛盾。 3."十四五"期间全国市场监管部门为消费者挽回经济损失217.1亿元 8.机构:第二季度非洲智能手机市场增长7% 市场监管总局副局长柳军8月22日在国新办举行的"高质量完成'十四五'规划 ...
“演唱会+城市” 叠加效应激发粉丝经济新活力
Xiao Fei Ri Bao Wang· 2025-08-22 03:39
Group 1 - The core idea of the articles is that concerts, particularly large-scale events like Mayday's 25th anniversary tour, are transforming into significant drivers of urban consumption and cultural engagement, creating a new model of "concert + tourism" that enhances the overall city experience [2][3][4] - The concert economy is not just about ticket sales; it significantly boosts the entire urban consumption chain, including transportation, accommodation, dining, and shopping, with concert-related spending leading to a 240% increase in surrounding hotel bookings during the Mayday concert [3][4] - The integration of concerts with urban experiences is creating immersive cultural routes and commercial spaces, allowing fans to engage with the city beyond just attending the event, thus enhancing the emotional connection and cultural participation [5][6] Group 2 - The phenomenon of "concert special forces" is emerging, where fans travel to cities for short, intensive experiences, contributing to local economies and enhancing the city's visibility [7] - Cities are encouraged to develop long-term strategies around concert IPs, creating permanent landmarks and narrative spaces to convert transient fan engagement into lasting cultural capital [7] - Urban management and security challenges are being addressed through comprehensive service mechanisms and policy support to ensure the smooth execution of large-scale events, highlighting the need for coordinated efforts across various city departments [8]
把退票权还给消费者
Jing Ji Ri Bao· 2025-08-21 22:11
把退票权还给消费者,让消费者不再为退票烦心,能够激发消费热情,有利于演出市场长远发展。应探 索建立全行业各平台"阶梯退票"统一标准,参考铁路、航空等退票模式,按照退票时间远近设置比例递 增手续费,越接近演出时间,手续费越高,而非一刀切"30天前禁止退"。应建立多部门联合监管模式, 强化执法协同,重点治理"黄牛"乱象,营造有序友好的市场环境。 (文章来源:经济日报) 演出票通常提前开售,部分演出甚至提前半年以上售票,观众通常需先支付票款。在现有的实名购票制 度下,演唱会门票既不可转让,也不能赠予,一旦情况有变无法到场,退票就成了消费者挽回损失的唯 一途径。然而,"不可退票、整单整退、提前30天关闭退票通道、手续费高达80%"等条款,却让消费者 蒙受经济损失。 相较之下,同样具有强时效性的航空票、高铁票、电影票等已普遍实行阶梯退票,演出票却仍以"特殊 商品"为由,普遍执行"不可退、不可改"政策,将退票风险转嫁给消费者。同时,一些平台把"关键限 制"藏在冗长协议或灰色小字里,消费者很难注意到。 设置较高的退票门槛和手续费,防范"黄牛"大量囤票后又大量退票,对平台运营管理来说无可厚非,但 这不能成为限制普通消费者退票 ...
现场直击时代少年团上海演唱会,拉动这些消费
第一财经· 2025-08-21 09:09
Core Viewpoint - The concert industry in Shanghai is significantly boosting consumption in related sectors such as performances, accommodation, dining, and shopping, with businesses leveraging the "ticket root economy" to connect concerts with other consumer activities [5]. Group 1 - The concert events are driving economic activity in Shanghai, particularly in the performance, lodging, dining, and retail sectors [5]. - Businesses are adopting a "ticket root economy" strategy to link concert attendance with additional consumer spending [5]. - The popularity of stars is supported by management companies that create a "idol cultivation" business model, utilizing data and traffic to unlock more business opportunities [5].
曾经日落而息 如今彻夜狂欢!我国夜经济正在崛起
Yang Shi Xin Wen Ke Hu Duan· 2025-08-16 02:35
Group 1: Night Economy Overview - The traditional urban lifestyle is being transformed, with nighttime becoming a key period for leisure consumption, driving urban development and economic growth [1] - Nighttime consumption spans various sectors including dining, shopping, cultural tourism, and sports, contributing significantly to the economy [1] - In the recent summer cultural and tourism consumption season, approximately 39,000 cultural tourism events were held nationwide, with last year's nighttime tourism expenditure nearing 2 trillion yuan [1] Group 2: Regional Highlights - Xishuangbanna's night market attracts nearly 40,000 visitors daily during the summer, showcasing its unique cultural and tourism offerings [2] - Nanning's night market has seen a 12.65% year-on-year increase in revenue, with over 180 businesses operating under professional management [3] - Quanzhou, a city with over 660 historical buildings, hosted more than 1.41 million visitors in July, marking a 14.8% increase from the previous year [4] Group 3: Cultural and Entertainment Activities - Suzhou's outdoor music events attracted over 400,000 attendees in the first half of the year, enhancing the city's cultural vibrancy [5] - Chongqing's nighttime economy accounts for over 60% of its total consumption, with over 8.05 million visitors recorded in July [6] - Shanghai's night economy has seen a remarkable performance, with nighttime consumption exceeding 88 billion yuan [8][9] Group 4: Innovations in Nightlife - Shanghai has introduced various initiatives to enhance nighttime experiences, including extended operating hours and diverse entertainment options [15] - The city has launched a customized night bus service connecting major landmarks, enhancing accessibility for nighttime activities [15] - New immersive experiences, such as light shows and interactive exhibitions, are being developed to attract both local and international visitors [16][17]
文体旅破壁共生,“小票根”成激活市场“金钥匙”
Xin Hua Wang· 2025-08-14 23:51
Core Insights - The integration of sports, culture, and tourism is driving a new wave of consumption, with events and performances becoming key economic engines for the tourism sector [1][2][5] - The ticketing economy is emerging as a vital lever for stimulating consumption across various sectors, including travel, accommodation, and local cultural experiences [6][7] Group 1: Event and Performance Impact - The summer season has seen a surge in demand for performances and events, with terms like "sold out" and "crowded" highlighting the vibrant market [2] - Events such as concerts and sports competitions are not only attracting large audiences but also significantly boosting local economies through increased consumer spending [3][5] - For instance, a concert in Linyi attracted 120,000 fans, generating direct consumption of 320 million yuan and overall consumption of 460 million yuan [3] Group 2: Consumer Behavior and Preferences - Consumers are increasingly seeking multi-dimensional experiences, with travel plans often revolving around attending performances or events [6] - The trend of "traveling to watch a show" is gaining traction, as cities develop travel packages that combine local attractions with performances [3][4] - The rise of smaller, unique music festivals and events is catering to short-distance travelers, providing clear destination points [4] Group 3: Economic Growth and Opportunities - The integration of sports and cultural events is creating new business opportunities and growth potential within the tourism industry [5][7] - Data indicates that tourism bookings in Jiangsu province have increased nearly 200% since July, driven by sports events [5] - The market for immersive performances is expanding, with a growing demand for high-quality theatrical productions that enhance overall consumer experiences [7]