"一场演唱会奔赴一座城"成为越来越多年轻人的选择。据美团旅行报告，95后年轻用户在美团搜索音乐 节相关产品同比提高107%。音乐节等展演经济带热酒店、景点门票"提前订"，其中提前8天以上预订酒 店、景点门票的游客同比增加11%。 2025年1月，国务院办公厅印发《关于进一步培育新增长点繁荣文化和旅游消费的若干措施》，明确要 进一步优化营业性演出审批流程，在确保安全的前提下，鼓励各地适当放宽大型营业性演出可售（发） 票数量限制。文化和旅游部抓住"演出+旅游"发展新趋势，积极培育"跟着演出去旅行"品牌，打造"票根 经济"新模式，着力推进演艺产业高质量发展。 新华财经北京5月4日电（记者丁雅雯、李唐宁）近几年，越来越多年轻人愿意为一场演唱会奔赴一座 城。记者了解到，今年"五一"假期，多地开启演唱会、音乐节热潮，"票根经济"成为"五一"文旅消费的 新增长点。 "票根经济"是指消费者凭借交通出行、文旅活动等场景的票务凭证，在后续消费场景中享受折扣、积分 兑换等权益，从而形成"消费链"延伸，产生更多消费行为。 美团旅行发布的《2025年五一观演旅游洞察报告》显示，"五一"期间全国5000人以上大型营业性演出预 计将超百场 ...

"五一"假期前后，多地开启演唱会、音乐节热潮，有望成为文旅经济新增长点。 4月29日，美团旅行发布的《2025年五一观演旅游洞察报告》(以下称"报告")显示，"五一"期间全国5000 人以上大型营业性演出预计将超百场，观众人数将超200万人次，预计带动酒店旅游消费超20亿元，平 台演唱会、音乐节专享景区门票产品订单同比上涨近1倍，形成"3小时演出撬动72小时消费"的联动效 应。 有业内人士分析认为，像演唱会、音乐节的走红，折射出的更多的是人们"悦己"的消费心理，因为音乐 能提供情绪价值。一场放松的演唱会，一个浓烈奔放的氛围，可以让人们获得松弛感。 公开数据显示，2023年音乐教育培训产业总产值1616.7亿元，同比增长14.6%。音乐考级产业总产值约 1494.58亿元，增长率为14.98%。 从2023年开始，国内演出市场就持续处于火热状态。越来越多年轻人愿意为一场演唱会奔赴一座城。 据美团旅行报告，95后年轻用户在美团搜索音乐节相关产品同比提高107%。音乐节等展演经济带热酒 店、景点门票"提前订"，其中提前8天以上预订酒店、景点门票的游客同比增加11%。当前，美团旅行 已上线"跟着演唱会去旅行"专题活动 ...

Group 1: Core Insights - The upcoming "May Day" holiday is expected to see a surge in tourism activity, with various regions offering diverse cultural and travel activities to attract both domestic and international tourists [1][4] - The focus on service quality is becoming a critical aspect of the tourism economy, with local governments exploring AI technologies to shift from a "resource-driven" to a "technology-driven" development model [1][8] Group 2: Regional Initiatives - Tianjin plans to organize over 300 cultural and tourism activities, including eight major themes such as romantic tours and cultural exhibitions [2] - Beijing is coordinating over 1,900 events, including innovative micro-vacation products and a variety of cultural performances [2] - Sichuan is launching over 730 cultural tourism promotion activities, focusing on themes like national style and family-friendly travel [3] Group 3: Market Trends - According to a report, the travel heat during the "May Day" holiday in 2025 is projected to reach a peak not seen since 2023, with strong demand for both local and distant travel [4] - Hotel booking rates for the "May Day" holiday have increased across various city tiers, with first-tier cities stable and second to fourth-tier cities showing increases of 1.5% to 4% compared to last year [4] Group 4: Consumer Incentives - Various regions are implementing consumer incentives, such as ticket discounts and subsidies, to stimulate tourism spending during the holiday [5] - For instance, Chongqing is offering discounts at over 100 scenic spots, while Heilongjiang plans to distribute one million tourism consumption vouchers [5] Group 5: AI Integration in Tourism - Multiple regions are actively exploring AI applications to enhance tourism services and governance, with initiatives like the "AI Travel Guizhou" and the development of a tourism AI model in Zhejiang [6][7] - The first county-level tourism AI model has been launched in Hubei, covering government regulation, enterprise operation, and visitor services [8] - Experts suggest that AI can significantly enhance the personalization and efficiency of tourism services, potentially reshaping the economic landscape of the industry [8]

美团旅行发布的《2025年五一观演旅游洞察报告》显示，"五一"期间全国5000人以上大型营业性演出预 计将超百场，观众人数将超200万人次，预计带动酒店旅游消费超20亿元，平台演唱会、音乐节专享景 区门票产品订单同比上涨近1倍，形成"3小时演出撬动72小时消费"的联动效应。（界面） ...