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共创数字新范式:海澜之家与京东共筑服装产业智慧未来
Xin Hua She· 2025-11-07 15:30
Core Insights - The textile and apparel industry in China is accelerating its transition from "manufacturing" to "intelligent manufacturing" through digital transformation initiatives led by Hai Lan [1][8] - Hai Lan's collaboration with JD.com has created a co-creation model that enhances quality and upgrades the industry [1][8] Digital Transformation - Hai Lan initiated the construction of smart factories in 2022, achieving a model of "one piece order, delivery within 7 working days" by 2023, which restructured the production process [1] - The smart factory's core innovation is the "butterfly system" flexible production line, which allows dynamic allocation of materials to idle workstations, achieving a daily capacity of 400 suits (800 garments) [3] Data Collaboration - Hai Lan's digital transformation spans the entire supply chain from R&D to sales, with over 5,000 stores integrated into JD.com's rapid delivery system by June 2025 [3][4] - The collaboration with JD.com has enabled effective inventory management and reduced production delays during peak seasons [4] Innovation Drive - Hai Lan increased R&D investment, with expenses reaching 157 million yuan in the first three quarters of 2025, focusing on technological innovation to enhance product strength [5] - The company collaborates with universities to explore traditional Chinese clothing and color systems, aiming to reshape contemporary national brand aesthetics [5] Channel Integration - Hai Lan is promoting deep integration of online and offline channels, adapting to the shift from single-day promotions to normalized daily sales [6] - The company has transformed its supply chain from "experience-based stocking" to "algorithm-driven" processes through system integration and data sharing [8]