Core Viewpoint - The event "Yilian Songji" held in Jinan from July 25 to August 8 aims to immerse visitors in the cultural atmosphere of the Song Dynasty, blending traditional aesthetics with modern interactive experiences [1][12]. Group 1: Event Overview - The event features a theme of "Lotus from the East," creating a vibrant cultural experience that revitalizes summer nights in the city [1]. - Visitors can engage in various activities that replicate the lively atmosphere of a Song Dynasty marketplace, including traditional games and crafts [5][12]. Group 2: Interactive Activities - Participants can become "Song Dynasty poets" through a creative activity called "Poetry Collage," where they can use stickers to create their own poems [3]. - The event includes interactive NPCs dressed in Song attire, allowing guests to engage in poetry challenges and win themed prizes [7]. Group 3: Product Launch and Sales - The event features the launch of Yilian's new skincare line, "Fuguang Qinzhu," which combines modern skincare technology with Song Dynasty aesthetics, attracting significant consumer interest [11]. - A dedicated sales area offers popular skincare products, providing a one-stop shopping experience for summer skincare needs [11]. Group 4: Cultural Experience - The event aims to present Song culture in a youthful and engaging manner, encouraging public participation and creating memorable experiences [12]. - The immersive experience is designed to transport attendees back to the Song Dynasty, allowing them to enjoy a night of elegance and cultural richness [12].