随着高温无差别攻击大江南北，饮料市场也进入了销售旺季。 而纵观今年夏天的饮料市场，一种鲜明的趋势可以被叫作"大窑化"。比如燕京啤酒的新品倍斯特汽水，不仅瓶身模仿大窑，连名字都学着"大窑嘉 宾"叫"倍斯特嘉槟"。另一家饮料巨头统一时隔八年又推出了汽水新品，其玻璃瓶身和桃汁、菠萝汁口味也不免令人联想到大窑。 除了同行的竞品外，山寨模仿者"大窖"也蹭足了流量。有人问什么时候刘德华和周杰伦也代言了大窑，而且只卖两块钱，结果仔细一看发现是"大窖"。还 有人发小红书怒骂大窑难喝，结果大窑官方友情提醒这是"大窖"，而且刘德华其实也没代言。 当然，网友们总归是理解的——毕竟，大家都不是外宾，谁没被更鬼畜的"雷碧""康帅傅""六个核弹"硬控过。 有人买到了山寨版的"大窖"。（图/社交媒体截图） 在货架被假正经的0糖0脂饮料填满的今天，大窑代表了市场的另一种趋势，消费者的另一种选择。它的配料表第二名就是白砂糖，喝起来甚至有明显的香 精味。喜欢它的人说它清凉爽口、与众不同，讨厌它的人则说它像是止咳药水，甚至有点呛鼻子。 而就是看起来与健康趋势格格不入的大窑，在节节下跌的碳酸饮料市场中逆势增长。尼尔森研究显示，2023年中国饮料七大 ...

Core Insights - Coca-Cola reported Q1 2025 revenue of $11.129 billion, with an organic revenue growth of 6% [1] - The net profit for the quarter was $3.335 billion, reflecting a year-over-year increase of 5% [1] - Global unit case volume increased by 2% year-over-year, driven primarily by markets in India, China, and Brazil [1] - The Asia-Pacific market saw a notable unit case volume growth of 6% year-over-year [1] Revenue and Profitability - The company's flagship carbonated beverage, Coca-Cola, experienced a 1% increase in global sales, supported by growth in Europe, the Middle East, Africa, and the Asia-Pacific regions [1] - The no-sugar variant of Coca-Cola saw a significant increase in sales, growing by 14% year-over-year [1] - Other beverage categories, including flavored sodas, juice drinks, dairy, and plant-based beverages, also reported a 1% increase in global sales, primarily driven by the Asia-Pacific market [1] Strategic Outlook - Coca-Cola's CEO, James Quincey, emphasized the effectiveness of the company's "all-weather strategy," which has enabled it to navigate complex external environments despite pressures in key mature markets [1] - The company aims for a comparable currency-neutral earnings per share growth of 7% to 9% year-over-year for 2025, with an organic revenue growth target of 5% to 6% [1] - The expected earnings per share growth (non-GAAP) for 2025 is projected to be between 2% and 3% year-over-year [1] Market Focus - In a conference call, the CEO highlighted the growth in the Chinese market, attributing it to strategic initiatives taken last year, including a focus on core categories and brand upgrades [2] - The Coca-Cola China system has concentrated on enhancing execution capabilities, which has positively impacted sales growth [2]