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乘风出海,东风风行闪耀慕尼黑
汽车商业评论· 2025-09-14 23:08
Core Viewpoint - The Munich Auto Show showcases the strength of Chinese automotive brands, with Dongfeng Fengxing presenting its new models and strategic plans for international expansion [3][5][25]. Group 1: Event Overview - The Munich Auto Show is one of the world's top five auto shows and the largest in Europe, featuring major Chinese automotive brands like AITO, CATL, and Dongfeng Fengxing [3]. - Dongfeng Fengxing's theme for this year's show is "RUNNING FOR FUTURE," highlighting its diverse vehicle offerings across multiple segments including MPVs, sedans, and SUVs [5]. Group 2: Strategic Plans - Dongfeng Fengxing has launched the "Chengfeng Shuangqing (2030) Plan," aiming to establish nine smart manufacturing bases globally and optimize delivery cycles from 12 weeks to 4 weeks by 2030 [5][18]. - The company plans to expand its sales network by over 300 new outlets by 2030, focusing on Southeast Asia, the Middle East, and South America, while also exploring new markets in Europe, Central Asia, and Africa [5][18]. Group 3: Product Launches - At the Munich Auto Show, Dongfeng Fengxing delivered its first 100 units of the Xinghai S7 REEV, marking a significant milestone in its European market entry [7]. - The Xinghai S7 REEV features advanced energy management modes and high thermal efficiency, achieving a fuel consumption of only 4.89L/100km under WLTC conditions, with a range exceeding 1200 km on a single tank [10][14]. Group 4: Market Adaptation - The Xinghai S7 REEV and Xinghai V9 are designed to meet European consumers' preferences for spacious interiors and high efficiency, with the S7 offering a trunk capacity of 496L and a legroom of 877mm [12][14]. - The Xinghai V9 boasts a thermal efficiency of 45.18% and a comprehensive range of 1300 km, catering to the growing demand for environmentally friendly vehicles in Europe [14]. Group 5: Global Expansion - Dongfeng Fengxing has established a robust overseas sales network covering over 80 countries, with nearly 200 dealers and 4 KD factories, reflecting its commitment to global market integration [21][23]. - The company aims to achieve a balance between domestic and international sales, targeting an annual overseas sales volume of 300,000 units by 2030 [18][25].