Core Viewpoint - The live-streaming sales by celebrities Hu Ke and Li Jiaqi have come under fire for allegedly selling products close to their expiration dates, raising consumer complaints and concerns about transparency in the industry [1][3]. Group 1: Consumer Complaints - Consumers reported that Hu Ke and Li Jiaqi sold Estee Lauder's Platinum Black Diamond Cream, which was produced in 2022 and had only 9 months left before expiration, at a price exceeding 1,000 yuan [3]. - Philips' 7 Series toothbrush set included older batches from 2023, leading to accusations of "clearing inventory" without proper disclosure [3]. Group 2: Brand Responses - Estee Lauder's customer service avoided confirming the expiration status, stating that the product should be judged based on the actual item, and offered returns or exchanges [4]. - Philips claimed that unopened products do not affect functionality, which drew criticism from consumers who felt misled [4]. Group 3: Industry Insights - Industry insiders revealed that some live-streaming channels acquire brand inventory at low prices and sell them at a premium, exploiting consumer trust while brands clear out stock [5]. - Previous controversies involving other celebrities like Xiao Yang and Xin Ba have raised ongoing concerns about the integrity of celebrity endorsements in live-streaming sales [5].