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“破局与新生”,辽宁推动纺织服装行业数字化转型
Liao Ning Ri Bao· 2025-08-21 01:11
Group 1 - The event focused on the theme "Breaking the Deadlock and New Life," aiming to promote the deep integration of cross-border e-commerce channel reconstruction and digital transformation in the textile and apparel industry [1] - The three main goals include building a composite channel matrix of "platform + independent site + social e-commerce," improving order response speed and inventory turnover through digital tools, and forming a closed loop of "channel reconstruction - data accumulation - transformation landing" [1][2] - The digital transformation is seen as a key to overcoming challenges such as insufficient innovation capability and barriers in cross-border trade [2] Group 2 - The president of the Liaoning Textile and Apparel Association highlighted the potential of the industry but noted issues like mismatched design concepts and consumer demands [2] - Suggestions for improvement include promoting cooperation between enterprises and schools, tackling digital transformation, and developing cross-border e-commerce to enhance talent cultivation and brand building [2][3] - The event facilitated discussions on the digital reconstruction path for the swimwear industry, emphasizing the need for new channels and addressing challenges in talent shortages and operational costs [3][4] Group 3 - The president of the Dalian E-commerce Association shared practical insights on cross-border e-commerce operations, emphasizing the importance of execution over language barriers [4] - Recommendations included leveraging industry policies, acquiring overseas brands, and utilizing AI applications to overcome development bottlenecks [4] - The introduction of the AI-assisted design platform aims to address the shortage of professional design talent in the swimwear industry, allowing non-experts to create original designs [4][5] Group 4 - The event was organized by the Liaoning Provincial Department of Industry and Information Technology and the Liaoning Textile and Apparel Association, with support from local governments and industry associations [5] - It established a bridge for collaboration among government, enterprises, and academia, clarifying the development direction of "digital intelligence empowering cross-border e-commerce" [5] - The event provided solutions to address innovation and channel limitations in the Liaoning textile and apparel industry, injecting vital momentum into the swimwear sector in Xingcheng [5]