飞越剑门关低空旅游项目
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“赛事+文旅”深度融合模式,为四川假日经济注入强劲动能 共享赛事盛宴“燃动”假日经济
Si Chuan Ri Bao· 2025-10-08 01:39
Core Insights - The integration of sports events and cultural tourism in Sichuan is creating diverse consumption scenarios, enhancing both sports enthusiasm and cultural appeal [1][4] - The "Chuan Super" football league is a key driver of this trend, fostering a closed-loop of "watching matches - consumption - tourism" that invigorates the holiday economy in the region [1][5] Group 1: Economic Impact - On October 7, during the National Day and Mid-Autumn Festival holiday, Sichuan's A-level scenic spots received 5.3485 million visitors, generating ticket revenue of 46.0776 million yuan, marking year-on-year increases of 20.51% and 34.81% respectively [1] - The "Chuan Super" events have significantly boosted local economies, with Liangshan reporting a consumption increase of 32.88 million yuan on October 2, and a total of 1.1075 million visitors to A-level scenic spots in the first three days of the holiday, reflecting a year-on-year growth of 20.31% [3] Group 2: Event and Tourism Integration - The "Chuan Super" league is being complemented by local cultural events, such as the integration of football matches with heritage exhibitions and local product showcases, enhancing visitor engagement and experience [2][5] - Different regions are leveraging their unique cultural and tourism characteristics, such as Leshan's combination of football with world heritage and culinary experiences, to create seamless transitions between watching matches and sightseeing [2] Group 3: Innovative Marketing Strategies - Sichuan has introduced the "ticket root economy," offering discounts and benefits to ticket holders across various sectors, including dining and accommodation, thereby enhancing the overall visitor experience [5] - Local governments are implementing targeted initiatives, such as issuing 5.9 million yuan in consumer vouchers and creating discount programs linked to "Chuan Super" tickets, to stimulate holiday consumption [5] Group 4: New Tourism Products - Regions are developing new tourism products and experiences, such as the "cultural creativity as a ticket" model in Langzhong Ancient City, which immerses visitors in historical themes from the outset [6] - Innovative attractions like the "Flying over Jianmen Pass" low-altitude tourism project and themed night performances are drawing significant visitor interest, showcasing the potential of integrating technology with cultural experiences [6]
景区“新玩意”火了
Si Chuan Ri Bao· 2025-10-06 07:35
多样化文旅新产品、新场景和消费新体验,成为不少游客假期出行热门选择。南充阆中古城首 创"文创即门票"模式,将景区门票变身文创产品,迅速成为游客争相入手的"新宠";广元剑门关景区引 入"人体骨骼"机械设备助力游客登山,推出"飞越剑门关"低空旅游项目,打造"智能科技+文旅"沉浸体 验;自贡方特"驯龙狂欢节"夜间上演"龙宝诞生仪式",恐龙IP成为"顶流";广安不夜城上新"月上渠江· 宋韵华章"嘉年华,宋风巡游、宋代点茶体验持续火爆。 四川日报讯(四川日报全媒体记者 王晋朝)10月5日,记者从四川省推进文化和旅游深度融合发展 领导小组办公室获悉,截至当天15时,全省纳入统计的A级景区接待游客713.56万人次、门票收入 7942.75万元,同比分别增长12.3%、10.59%。全省图书馆、文化馆、博物馆接待群众130.65万人次。 ...