Core Insights - The "Chuan Chao" football league in Sichuan is creating a vibrant local economy by integrating sports events with tourism and consumption, leading to increased visitor numbers and revenue for local attractions [5][10] - Nanchong is leveraging football matches to promote local tourism, offering free access to scenic spots for ticket holders and creating a comprehensive consumer experience [8][9] Group 1: Event and Tourism Integration - Nanchong is utilizing football match tickets to create a complete consumer experience, encouraging visitors to explore local attractions, enjoy matches, and indulge in local cuisine [5] - During the recent holiday period, Nanchong's A-level scenic spots welcomed 3.73 million visitors, a year-on-year increase of 3.21%, generating ticket revenue of 33.4 million yuan, up 6.78% [5] - The city has set up 20 event broadcasting points in commercial areas to enhance the connection between sports enthusiasm and consumer spending [7] Group 2: Local Business Engagement - Over 40 local businesses are participating in special promotions during the matches, with initiatives like retail vouchers to stimulate consumer interest [7] - Restaurants near broadcasting points are offering interactive promotions, such as "goal-scoring beer" and extended hours, contributing to a surge in nighttime economic activity [7] Group 3: Creative Ticketing Initiatives - The launch of a creative "cultural ticket" shaped like a scholar's hat at the Langzhong Ancient City has attracted significant tourist interest, combining entry access with a collectible item [11] - This innovative ticketing approach has resulted in 643,000 visitors and over 25 million yuan in ticket revenue during the recent holiday [11] - The scenic area is also developing various themed cultural tickets to further enhance visitor engagement and promote local heritage [11]

Core Insights - The "Chuan Super" league in Zigong City has successfully integrated sports events with tourism and local businesses, enhancing visitor experience and engagement [1][2] - The initiative has led to a significant increase in tourist numbers and local economic activity, showcasing the potential of ticket-based promotions in driving tourism [2] Group 1: Event and Promotion - The Zigong City cultural tourism department provided each spectator with a gift package, including a tourism service manual and dining discount coupons [1] - Ticket holders can enjoy free access to several local attractions and discounted transportation, promoting a "travel with events" trend [1] Group 2: Economic Impact - As of October 7, 93.54 million visitors were recorded at 17 A-level tourist attractions in Zigong, marking a 31.23% increase year-on-year [2] - Nearly 400 hotels and dining establishments in the city participated in the promotional activities, linking ticket stubs to discounts across various sectors [1][2]

Core Insights - The integration of sports events and cultural tourism in Sichuan is creating diverse consumption scenarios, enhancing both sports enthusiasm and cultural appeal [1][4] - The "Chuan Super" football league is a key driver of this trend, fostering a closed-loop of "watching matches - consumption - tourism" that invigorates the holiday economy in the region [1][5] Group 1: Economic Impact - On October 7, during the National Day and Mid-Autumn Festival holiday, Sichuan's A-level scenic spots received 5.3485 million visitors, generating ticket revenue of 46.0776 million yuan, marking year-on-year increases of 20.51% and 34.81% respectively [1] - The "Chuan Super" events have significantly boosted local economies, with Liangshan reporting a consumption increase of 32.88 million yuan on October 2, and a total of 1.1075 million visitors to A-level scenic spots in the first three days of the holiday, reflecting a year-on-year growth of 20.31% [3] Group 2: Event and Tourism Integration - The "Chuan Super" league is being complemented by local cultural events, such as the integration of football matches with heritage exhibitions and local product showcases, enhancing visitor engagement and experience [2][5] - Different regions are leveraging their unique cultural and tourism characteristics, such as Leshan's combination of football with world heritage and culinary experiences, to create seamless transitions between watching matches and sightseeing [2] Group 3: Innovative Marketing Strategies - Sichuan has introduced the "ticket root economy," offering discounts and benefits to ticket holders across various sectors, including dining and accommodation, thereby enhancing the overall visitor experience [5] - Local governments are implementing targeted initiatives, such as issuing 5.9 million yuan in consumer vouchers and creating discount programs linked to "Chuan Super" tickets, to stimulate holiday consumption [5] Group 4: New Tourism Products - Regions are developing new tourism products and experiences, such as the "cultural creativity as a ticket" model in Langzhong Ancient City, which immerses visitors in historical themes from the outset [6] - Innovative attractions like the "Flying over Jianmen Pass" low-altitude tourism project and themed night performances are drawing significant visitor interest, showcasing the potential of integrating technology with cultural experiences [6]

Group 1 - The core viewpoint highlights the significant increase in tourist numbers and revenue during the National Day and Mid-Autumn Festival holiday, with 728.98 million visitors and ticket revenue of 822.74 million yuan, representing growth of 11.21% and 6.45% respectively compared to the same period in 2024 [1] - Popular tourist attractions such as Sanxingdui, Wuhou Shrine, and the Giant Panda Base reached maximum visitor capacity, indicating strong demand and effective crowd management strategies like advance reservations and time-limited entry [1] - Red tourism sites saw remarkable increases in visitor numbers, with Zhu De's hometown experiencing a 45% increase, and San Su Ci and Du Fu's Thatched Cottage seeing increases of 48% and 57.9% respectively [1] Group 2 - The cultural and tourism sector in Sichuan is showcasing new vitality through diverse forms of autumn "cultural tourism+" products and experiences, enhancing visitor attraction with immersive activities [2] - Events such as the "Chuan Chao" sports series and various local activities like "Night Tour of Fu River" and "5km Lakeside Fun Run" are driving local tourism consumption [2] - Over 50,000 volunteer service teams and more than 600,000 volunteers are providing support at tourist sites, transportation hubs, and events, contributing to a positive visitor experience [2]

Core Points - The 2025/2026 Sichuan Urban Football League ("Chuan Chao") is set to commence on September 20, 2025, and conclude in July 2026, featuring 21 teams representing various cities in Sichuan province [8][9] - The league will consist of 28 rounds and a total of 162 matches, with a structure that includes both a regional phase and a final phase [9][12] Group 1: League Structure and Schedule - The league will be divided into four regional divisions based on geographical proximity, with matches scheduled from September to December 2025 for the regional phase [9][12] - The final phase will take place from March to June 2026, with the top teams from each region competing for the championship [9][12] Group 2: Team Composition and Participation - Teams are formed based on the principle of "one city, one team," with names reflecting local cultural and tourism characteristics [9][11] - Players aged 18 to 45 are eligible to participate, ensuring the league remains amateur and inclusive, with a ban on professional players registered with the Chinese Football Association [9][11] Group 3: Local Engagement and Economic Impact - The league aims to boost local tourism and consumption, with various supporting policies announced by local authorities to enhance economic benefits from the event [12] - The league is expected to foster community spirit and showcase local culture through football, as emphasized by the involvement of local teams and their unique identities [11][12] Group 4: Team Highlights - The Chengdu team, named "Chengdu Lynk & Co.," has a diverse roster with an average age of 25.5 years, featuring players from various professions and backgrounds [11] - The Suining team, named "Suining Shedegan Team," reflects local spirit and has a mix of experienced players, including those with notable achievements in football [13][14]