Core Insights - The stationery market is experiencing a surge in consumption during the back-to-school season, with innovative products like fingerprint unlock pencil cases and stress-relief pens becoming popular among students [1] - The shift from traditional stationery to creative and experiential consumption reflects changing consumer preferences, particularly among the "Z generation" [2] Product Innovation - The core competitiveness of stationery has evolved from durability and practicality to comfort and uniqueness, with consumers now prioritizing humanization and novelty [2] - Innovative products such as visual radius compasses and break-resistant pencils are gaining traction, enhancing the writing experience and addressing functional pain points [2][3] Emotional Value and Social Needs - "Guzi-style" stationery targets emotional and social needs, with brands increasingly focusing on the emotional value of products rather than just functionality [4] - The "Guzi economy" is emerging in the stationery sector, where products are designed to provide social tags and emotional companionship, appealing to the younger demographic [5] Market Trends - The domestic stationery market is witnessing a shift towards emotional consumption, with brands like Morning Glory leading the way by integrating IP-derived products with stationery [4][5] - The IP licensing market in China is projected to reach 156.1 billion yuan by 2024, indicating a growing trend towards emotional and collectible stationery [5] Cultural Integration and Global Expansion - Domestic brands are leveraging "black technology" and IP collaborations to penetrate the high-end stationery market, traditionally dominated by Japanese brands [6][7] - The integration of cultural elements into stationery products is accelerating the "Guochao" (national trend) movement, with brands expanding into Southeast Asia, the Middle East, and Europe [7] Future Outlook - The stationery industry is expected to evolve beyond traditional learning and office settings, integrating with cultural creativity, tourism experiences, and commercial retail [8]