Financial Performance - Reeds reported a quarterly loss of $0.1 per share, which was worse than the Zacks Consensus Estimate of a loss of $0.04, representing an earnings surprise of -150.00% [1] - The company posted revenues of $9.52 million for the quarter ended June 2025, missing the Zacks Consensus Estimate by 7.45%, and down from $11.87 million a year ago [2] - Over the last four quarters, Reeds has not surpassed consensus EPS estimates, although it has topped consensus revenue estimates twice [2] Stock Performance - Reeds shares have increased approximately 61.6% since the beginning of the year, significantly outperforming the S&P 500's gain of 8.4% [3] - The current Zacks Rank for Reeds is 3 (Hold), indicating that the shares are expected to perform in line with the market in the near future [6] Earnings Outlook - The current consensus EPS estimate for the coming quarter is -$0.03 on revenues of $10.91 million, and -$0.13 on revenues of $42.82 million for the current fiscal year [7] - The trend of estimate revisions for Reeds was mixed ahead of the earnings release, which could change following the recent report [6] Industry Context - The Beverages - Soft drinks industry, to which Reeds belongs, is currently in the top 28% of over 250 Zacks industries, suggesting a favorable outlook compared to the bottom 50% [8]