Core Perspective - The rise of the term "主理人" (main operator) reflects a shift in the mindset of the younger generation, who seek independence, innovation, and self-worth in their work, moving away from traditional employment models [1][2] Group 1: Emergence of "主理人" - The term "主理人" has gained popularity among young entrepreneurs, symbolizing their desire to break free from conventional job roles and create unique consumer experiences [1][2] - Young operators are redefining business spaces, integrating multiple functions such as learning experiences in cafes and combining different entertainment formats in venues [2] Group 2: Community Building - "主理人" fosters a new type of community based on shared values, transforming consumers from mere buyers into active participants and co-creators [3] - The cultural expression and lifestyle transmission inherent in "主理人" businesses create a more engaged and loyal customer base [3] Group 3: Criticism and Challenges - The identity of "主理人" has faced dilution, with some individuals misusing the title for marketing purposes without delivering quality products or services [3][4] - There is a growing trend of "pseudo-main operators" who lack genuine brand planning and quality, leading to consumer skepticism [4] Group 4: Shift in Attitude - Some young entrepreneurs are adopting more humble titles to focus on product quality rather than the allure of trendy labels, aiming to regain consumer trust [4] - The emphasis on sincerity and product excellence over superficial branding is becoming increasingly important in the competitive landscape [5]