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电视广播涨近3% 预计今年广告收入有增长 重申全年实现正数净利润预期
Zhi Tong Cai Jing· 2025-08-05 07:28
Core Viewpoint - Television Broadcast (00511) has reported a strong performance in viewership and advertising revenue, indicating positive growth prospects for the company [1] Group 1: Viewership Performance - The company maintains a leading position in Hong Kong's free-to-air television market, with a combined viewership share of 79% across its flagship channel Jade Channel, 24-hour Wireless News Channel, and other channels [1] - The viewership performance reflects the company's strong brand presence and audience engagement in the region [1] Group 2: Advertising Revenue Growth - The overall revenue from advertising clients has shown an upward trend compared to the same period last year, driven by the increasing contribution from new advertising services in the Greater Bay Area outside Hong Kong [1] - The company anticipates that advertising revenue for the full year 2025 will increase compared to 2024, with the Greater Bay Area, including Guangdong Province and Macau, being the primary growth driver [1] Group 3: Financial Outlook - The company reaffirms its expectation for continuous improvement in EBITDA for the fiscal year ending December 31, 2025, and aims to achieve a positive net profit attributable to shareholders [1]