Core Viewpoint - The revival of the century-old fragrance brand TRIOMPHE TIOUF is not merely a nostalgic return but a strategic re-engagement with contemporary consumers through a "triple sensory aesthetic" approach, aiming to redefine the boundaries of French aesthetics and modern emotional healing [4][5][10]. Brand History and Development - TRIOMPHE TIOUF was founded in 1905, initially serving European nobility with bespoke fragrances. The brand's aesthetic roots were established in 1912, inspired by a moment under the Arc de Triomphe, symbolizing freedom and glory [5][7]. - The brand gained global recognition in 1920 when it was featured in The New York Times, and a rare fragrance survived World War II, symbolizing resilience and heritage [7][10]. - The brand officially relaunched in 2024, coinciding with the 60th anniversary of Sino-French diplomatic relations, and made its debut at the China International Import Expo in 2025 [4][10]. Market Context and Trends - The fragrance market has evolved from traditional uses to a focus on emotional healing, entering the "emotional therapy 5.0" era, where consumers seek deeper connections through scents [4][10]. - The global fragrance market reached approximately $79.003 billion in 2024, with the Chinese market accounting for about $27.852 billion. Home and personal care fragrances are emerging as significant growth segments [10]. Brand Identity and Target Audience - The revived brand embodies characteristics of independence, wisdom, and elegance, appealing to contemporary consumers who seek self-expression and emotional investment through fragrances [5][8]. - The brand's keywords—"skin ritual," "sensory aesthetics," and "plant power"—reflect the deeper pursuits of its target demographic, emphasizing the importance of ritualistic care and aesthetic pleasure [8][10]. Product Development and Aesthetic Framework - TRIOMPHE TIOUF's "triple sensory aesthetic system" includes olfactory aesthetics, skin aesthetics, and spiritual aesthetics, creating a comprehensive product development path [11][15]. - The olfactory line adheres to salon perfume creation principles, while the body care series integrates fragrance with skin care, enhancing the sensory experience [14][15]. - The brand's core ingredient, the French iris, is not only a symbol of elegance but also offers skin barrier repair and moisturizing benefits, supported by scientific research [15][16]. Global Strategy and Cultural Engagement - The brand's global strategy combines cultural empowerment with channel innovation, aiming to establish emotional connections with consumers [18][20]. - Collaborating with contemporary Chinese writer Zhang Haochen, the brand seeks to resonate with young consumers through shared values and lifestyle philosophies [20][22]. - The brand's market entry strategy includes a dual approach in China, focusing on high-end recognition and selective market expansion, while also targeting Southeast Asia as a testing ground for broader global outreach [22][23]. Conclusion - TRIOMPHE TIOUF's revival strategy is innovative, combining historical heritage with modern consumer needs, aiming to become a global brand that connects French fragrance artistry with contemporary emotional healing [24].