Core Viewpoint - The Beijing Grand Canal Museum is promoting a series of cultural and creative products for the Year of the Horse, integrating cultural heritage with everyday life, particularly in the context of the upcoming Spring Festival [1] Group 1: Product Offerings - The new cultural products include items such as silk scarves, floor mats, and jewelry, designed to merge the cultural connotations of museum collections with New Year blessings [1] - A popular item is the "马上有钱花" (Instant Wealth) 3D flower refrigerator magnet, which creatively transforms the image of a Tang Dynasty tri-colored pottery horse into a cute design [1] Group 2: Market Reception - The cultural gift boxes, which contain couplets, red envelopes, refrigerator magnets, and pendants, are marketed to enhance festive cheer at home, with the phrase "马上行大运" (Wishing You Good Fortune) resonating well with consumers [1] - A customer, Ms. Wu, purchased three gift boxes, indicating strong consumer interest and demand for these products [1]

Core Viewpoint - The article highlights the festive preparations by various museums in Beijing for the upcoming Year of the Horse, showcasing a range of horse-themed cultural and creative products that blend tradition with modern design [1][2]. Group 1: Museum Initiatives - Beijing Grand Canal Museum has launched nearly 100 horse-themed cultural products inspired by its collection, including fridge magnets, plush toys, jewelry, and home goods, making history accessible and collectible [1]. - Xu Beihong Memorial Museum has introduced a "Galloping Horse" series, incorporating Xu Beihong's iconic works into products like fridge magnets and notebooks, conveying a message of perseverance and ambition [2]. - White Pagoda Temple has released a "Miao Ying Wind Horse" fridge magnet that creatively combines horse imagery with elements of the White Pagoda, enhancing cultural appreciation in daily life [2]. Group 2: Product Highlights - The Grand Canal Museum features a "Three-color Ceramic Horse" jewelry set that transforms a robust ceramic horse into a cute pendant, symbolizing good fortune with intricate designs [1]. - The National Museum of Natural History has created a "Subway Pony" plush keychain, personifying the Przewalski's horse and the Dülmen horse, adding a playful touch to its exhibits [2]. - The Lao She Memorial Museum has introduced a "Lucky Persimmon" sachet, designed as a plush horse, allowing visitors to carry a piece of joy with them [2].

Core Viewpoint - The article highlights the festive preparations of various museums in Beijing for the upcoming Year of the Horse, showcasing a range of creative cultural products inspired by the horse theme to enhance the holiday atmosphere [1]. Group 1: Museum Initiatives - Beijing Grand Canal Museum has launched nearly 100 horse-themed cultural products, including fridge magnets, plush toys, jewelry, and home goods, transforming historical artifacts into collectible items [3]. - The Xu Beihong Memorial Museum has introduced a "Galloping Horse" series, incorporating Xu Beihong's iconic artworks into products like fridge magnets and notebooks, conveying a message of perseverance and ambition [3]. - The White Pagoda Temple has released a "Miao Ying Feng Ma" fridge magnet that creatively combines the horse image with elements of the White Pagoda, adding cultural elegance to everyday life [5]. Group 2: Unique Product Offerings - The China Film Museum has created a rocking horse fridge magnet inspired by the film "Ding Jun Shan," blending cartoon-style characters with a historical theme to evoke nostalgia [5]. - The White Pagoda Temple has also introduced a plush ornament called "Ma Shang You Qian · Auspicious White Pagoda," featuring a cute horse design derived from a Tangka painting, adding festive charm [7]. - The Lao She Memorial Museum has launched a "Ma Shang You Xi Shi" sachet, designed as a plush horse, allowing visitors to carry a piece of joy with them [9]. - The National Museum of Nature has unveiled a "Subway Pony" plush keychain, anthropomorphizing the Przewalski's horse and the Dalan horse into a fun character [11].