Core Insights - The article highlights the bustling activity in the Qijiaqing clothing market in Hangzhou, which is a major distribution hub for clothing in China, with over 15,000 vendors preparing for the 2026 Spring Festival and spring/summer sales [1][4] Group 1: Market Trends - There is a noticeable shift in consumer preferences towards simpler, basic clothing styles, which are currently in high demand [6] - Northern and Southern merchants exhibit different tastes, with Northern customers favoring bright colors while Southern customers prefer low-saturation clothing [6] Group 2: Children's Clothing - The "New Chinese Style" children's clothing, particularly festive outfits with traditional elements, is gaining popularity, with items like small qipaos and cotton jackets selling out quickly [14] - Accessories such as scarves, hats, and gloves featuring horse motifs have also seen significant sales, with over 15,000 units sold in just two months [14] Group 3: Seasonal Sales Strategies - The market is currently in a critical phase for winter clearance, with many shops eager to sell off winter stock to make room for spring/summer collections [17] - An external sales area has been established to facilitate this clearance, with plans to expand to 100 stalls by January 16, enhancing consumer convenience and boosting sales activity [17]