Core Viewpoint - The increasing health awareness among consumers is driving the demand for nutritious and natural food ingredients, particularly potato flour, which retains the nutritional components of potatoes and aligns with the pursuit of healthy eating [1][12]. Overview - Potato flour is produced through a multi-step process that includes washing, peeling, slicing, blanching, cooling, cooking, mixing, conditioning, drying, and sieving, resulting in a product with less than 10% moisture content while preserving the integrity of the cell structure [2][6]. Market Demand and Supply - The demand for potato flour in China is projected to reach 170,700 tons in 2024, representing a year-on-year growth of 10.27%. However, the market size is expected to decline to 2.138 billion yuan due to factors such as falling product prices [1][12]. - The market share of snowflake flour is approximately 63.52%, while granular flour accounts for about 36.48% [1][12]. Nutritional Value - Potato flour is recognized as a low-fat, low-sugar, low-calorie, and high-protein food ingredient, retaining high levels of vitamins B1, B2, C, and minerals such as calcium, potassium, and iron, making it suitable for all age groups [3][4]. Industry Development History - The potato flour processing industry in China began in the 1980s, with significant advancements in technology and production capacity occurring over the years. The introduction of the potato staple food strategy in 2015 provided new opportunities for the industry [6][11]. Market Policies - Recent policies in China emphasize food safety and quality, guiding the potato flour industry towards standardization and high-quality development [7][8]. Industry Chain - The potato flour industry chain includes upstream activities such as potato cultivation and equipment manufacturing, midstream processing companies, and downstream markets primarily focused on food processing [9][10]. Competitive Landscape - The potato flour industry in China is characterized by a large number of small-scale producers, with the top ten companies accounting for approximately 30.79% of the total production capacity in 2024 [14]. - Key players include Xuechuan Liupanshan Food Co., Gansu Aiweike Potato Processing Co., and Zhangjiakou Hongji Agricultural Technology Development Co., among others [14][15]. Future Trends - The focus on health will lead to increased attention on the nutritional value and functionality of potato flour, with a growing trend towards personalized and customized products to meet diverse consumer needs [16].