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安正时尚旗下礼尚信息战略合作Camelicious 助力海内外知名品牌开拓中国电商市场
Core Insights - Anzheng Fashion's subsidiary, Lishang Information, has formed a strategic partnership with Camelicious to become its general agent in Greater China, aiming to expand the brand's presence in the Chinese e-commerce market [2] - Camelicious has successfully exported products to 27 countries and regions, establishing an international sales network across Asia, Europe, and North America [2] - Lishang Information provides comprehensive e-commerce services, helping clients achieve market growth through a multi-channel sales network that includes major platforms like Tmall and JD, as well as emerging social e-commerce channels [2] Company Strategy - Camelicious implements a quality strategy in the Chinese market, ensuring product consistency with its Dubai production line, supported by a full-chain quality assurance system in collaboration with Lishang Information [3] - The Chinese high-end dairy market is considered mature, with consumers having a stable recognition and consumption habit for camel milk products, providing a solid foundation for Camelicious's market penetration [3] - Lishang Information offers a full-chain IT system integration solution to enhance Camelicious's digital operations in China, connecting e-commerce platforms, customs clearance, logistics, order management, and financial systems [3][4] Technological Integration - The IT system features a modular architecture that allows customization and development based on Camelicious's evolving needs, facilitating integration with major cross-border platforms and real-time supply chain tracking [4] - The system includes a warehouse management module that supports multi-warehouse coordination and inventory alerts, ensuring data security and compliance through encryption technology [4] - Lishang Information has received recognition as a certified service provider on JD and has been awarded the Tmall Overseas Five-Star Service Provider title, establishing a professional operational matrix across six core categories [4]