Core Viewpoint - Zdeer launched the G4 series of bone conduction hearing aids, emphasizing differentiated innovation to break industry barriers and promote hearing health accessibility [1] Group 1: Technology Differentiation - Zdeer focuses on a differentiated technology path, choosing bone conduction over traditional air conduction, which has been overlooked in the past [3] - Bone conduction directly transmits sound through the bones, avoiding ear blockage and providing clearer sound quality and noise suppression [3] Group 2: Pricing and Channel Innovation - Zdeer has set the price of its bone conduction hearing aids around 2000 yuan, significantly lower than international competitors, making it affordable for consumers [4] - The company is restructuring the industry ecosystem by collaborating with traditional hearing aid retailers and opening direct stores in cities like Wuhan and Chengdu [4] - The affordable pricing strategy encourages repeat purchases, providing sustainable profit opportunities for channel partners [4] Group 3: User-Centric Design - The G4 series aims for "all-day wear" with a battery life of 25 hours, addressing issues of comfort and usability that have led to many hearing aids being underutilized [5] - Zdeer is collecting Chinese voice data to enhance product adaptation to local speech patterns and scenarios, aiming to increase the hearing aid adoption rate in China [8] Group 4: Innovation and Recognition - Zdeer has obtained 31 medical device registration certificates and applied for 3613 patents, including 241 invention patents for hearing aids [8] - The company has been recognized in 2024 as one of Forbes China's annual emerging enterprises and as a top 20 innovative brand [8]