Core Insights - The "Gaoguan Zhai Sweet Melon" has been recognized as a public brand in Jinan, marking a significant achievement in brand development and a boost for the future of the sweet melon industry [1] Group 1: Industry Development - The Gaoguan Zhai Street has hosted the sweet melon picking festival for 17 consecutive years, integrating tourism with agriculture and culture to create a new model of rural tourism [2] - The street has established a sweet melon industry development alliance, pooling over 50 million yuan in agricultural funds to support 60 melon bases and 8,000 growers, leading to the establishment of a 5,000-acre demonstration base and a 50,000-acre production area [2] - The sweet melon industry has achieved an output value exceeding 1.8 billion yuan [2] Group 2: Innovation and Technology - The street has independently cultivated over 20 new varieties of sweet melons, utilizing advanced breeding techniques to enhance agricultural productivity [3] - The application of grafting techniques has enabled the production of over 300 million seedlings annually, significantly increasing yield per acre [3] - Collaborations with research institutions have fostered innovation in key agricultural technologies, integrating production, education, and research [3] Group 3: Branding and Market Reach - The "Gaoguan Zhai Sweet Melon" brand has been launched, enhancing product traceability and order procurement processes [4] - The local market processes over 5 million pounds of sweet melons daily, establishing a cloud-based supply chain ecosystem that optimizes production and sales [4] - The sweet melons are now delivered nationwide within 24 hours, setting a new standard for modern agricultural efficiency [4]