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群智咨询:高性能小平板市场崛起 预计2025年全球出货量达460万台
Zhi Tong Cai Jing· 2025-07-30 10:06
Core Insights - The high-performance small-sized tablet market is emerging as a new focus, with global shipments expected to reach approximately 3.2 million units in 2024 and projected to grow to 4.6 million units in 2025, representing a year-on-year increase of 45% [1] - In 2025, strong government subsidies in China are anticipated to drive shipments of high-performance small tablets to 2.3 million units, a significant year-on-year growth of 116% [1] Market Overview - In 2024, North America is expected to account for 60% of the market share, primarily led by the iPad Mini, targeting high-end consumers, while China is projected to hold about 28% of the market share [4] - Apple remains the dominant player in the small tablet market due to its early positioning and ecosystem advantages, but competition is expected to intensify with the entry of Android/HarmonyOS brands starting in 2025 [4] Brand Competition - Future brand competition is likely to exhibit differentiated strategies: Apple will focus on ecosystem and light office use, while Lenovo, Red Magic, and Xiaomi will emphasize gaming and high performance [4] - Huawei is also planning new products that may enhance its competitive edge in portable office scenarios [4] Supply Chain Evolution - The rise of the 8-9 inch high-performance tablet market is prompting manufacturers to shift their supply chain focus from cost-driven to value-driven [5] - This shift necessitates higher standards for displays, communication capabilities, battery design, and processor performance, leading to a reevaluation of the value of mid-to-high-end components [5] Display Technology - The trend towards OLED displays is accelerating, with smaller size products experiencing a reduction in price differentials compared to larger models [6] - By 2026, OLED is expected to become the mainstream display configuration for high-performance small tablets as brands begin to adopt this technology [6] Communication Capabilities - Communication capabilities are becoming a key differentiator for this size category, with users increasingly viewing 8-9 inch tablets as portable productivity tools requiring strong connectivity [9] Battery Systems - Upgrading battery systems is essential for product competitiveness, with expectations that high-performance small tablets will adopt larger capacity batteries and fast charging technologies by 2026 [10] Processing Chips - High-performance small tablets are increasingly equipped with flagship mobile processors, aligning their performance with high-end smartphones to support gaming, AI capabilities, and multitasking [11] - This segment is evolving beyond traditional entertainment roles towards enhanced gaming and light office functionalities, with significant market penetration expected by 2025-2026 [11]