Core Insights - The integration of sports vitality and regional characteristics has led to vibrant cultural tourism development, with marathons becoming a preferred method for cities to enhance their cultural tourism IP and stimulate economic growth [1][3] Summary by Sections Sports and Cultural Tourism Integration - Various cities are leveraging local natural and cultural features to create unique tourism destinations, with marathons serving as a key driver for cultural tourism and economic activation [1] - The 2024 China Road Running Report indicates that 749 road running events will be held nationwide, attracting a total of 7.0486 million participants [1] Case Study: Gaochun District, Nanjing - Gaochun District has effectively combined its renowned "crab culture" with marathon events, establishing a distinctive "sports + cultural tourism + industry" development path [1][2] - The recent Gaochun Marathon featured over 10,000 runners and incorporated crab-themed activities, enhancing the cultural experience for participants [2] Brand Development and Recognition - Since its inception in 2015, the Gaochun Marathon has evolved into a significant economic and cultural connector, receiving multiple accolades such as the Gold Medal Event from the Chinese Athletics Association [3] - The event has helped elevate the profile of Gaochun's unique crab products, leading to the establishment of national-level recognitions and eco-friendly farming initiatives [3] Broader Trends in Regional Integration - Other cities, such as Chongqing and Yinchuan, are also integrating local culinary and cultural elements into marathon events, demonstrating a successful model of regional特色 and sports event synergy [4][5] - The success of these events highlights the importance of aligning regional culture with sports events to create unique and sustainable tourism experiences [5]