Core Viewpoint - The high-end ice cream market in China is experiencing a downturn, with previously popular brands struggling to maintain their appeal as consumers shift towards more affordable options that offer a better balance of price and quality [1] Industry Summary - The once-thriving high-end ice cream segment is now facing significant challenges, as consumer preferences have shifted towards value-oriented products [1] - The trend indicates a growing emphasis on cost-effectiveness and quality among consumers, leading to a decline in the demand for premium ice cream brands [1]