Core Insights - The new-style tea drinks are revitalizing the beverage market in Singapore, gaining popularity due to their health benefits and lifestyle attributes [1][3] - Local brands are modernizing traditional tea culture, with a rise in herbal teas, fruit teas, and tea balls over the past year [1] - New tea brands are being introduced based on traditional Chinese medicine concepts, offering healthier and functional beverages compared to sweet bubble tea [1] Market Trends - A local entrepreneur has launched 22 functional tea drinks, such as a product combining reishi mushroom and ginseng to enhance immunity and relieve fatigue, appealing to younger consumers [1] - Some stores will introduce AI smart mirrors to diagnose customers' physical conditions and recommend suitable tea drinks [1] - New tea houses are promoting tea culture and mindfulness, with offerings like high-quality oolong tea and tea-infused desserts [3] Consumer Engagement - Tea houses are providing tasting packages to cultivate appreciation for the complexity of tea flavors among both tea enthusiasts and newcomers [3] - A tea brand focuses on caffeine-free herbal and freeze-dried fruit teas, emphasizing tea's role in promoting inner peace and health [3] - Despite increasing competition, sellers view the rising visibility of tea drinks as a positive sign for the market, indicating greater influence and diversity in the tea beverage sector [3]