Core Insights - The article highlights the booming "Gaokao economy" surrounding China's national college entrance examination, with a focus on the dual-track model of practical equipment and cultural blessings [1][7][10] Group 1: Public Services and Support - Various regions have established temporary resting points outside examination venues, providing services such as seating, heat relief, and refreshments for students and parents, with some locations serving over 50 visitors in a single day [3] - Companies have set up shade structures labeled "Gaokao Rest Stations" to offer convenience, reflecting a shift in brand marketing towards social service and long-term value creation [3][4] Group 2: Paid Services and Market Growth - The paid market for college application consulting is projected to reach 1.09 billion yuan in 2025, driven by an increase in high school graduates and changes in application processes [4] - The number of companies related to college application services has reached 1,242, with a significant concentration in North China, accounting for 74.84% of the total [6] Group 3: Consumer Trends and Product Offerings - The "Gaokao economy" has led to a surge in demand for products that combine practical use with cultural significance, such as motivational stationery and symbolic gifts [7][10] - Flower shops have seen a spike in orders for "Gaokao bouquets," particularly those featuring sunflowers, which symbolize success, reflecting parents' wishes for their children [8] - Retailers are creatively marketing products with auspicious meanings, including themed snacks and gifts that incorporate puns and cultural references to success [9][10]