Core Viewpoint - The news highlights the recent ban on education influencer Zhang Xuefeng's personal accounts across multiple platforms, signaling a significant shift in his online presence and potential impact on his business model [1] Group 1: Background and Rise to Fame - Zhang Xuefeng, originally a graduate student instructor, gained popularity through his unique teaching style that combined humor with educational content, particularly in the context of college entrance exams [2][3] - His breakthrough moment came in 2016 with a viral video that made the interpretation of college options engaging and accessible to the general public [3] Group 2: Business Model and Commercialization - In 2021, Zhang established his own company, Suzhou Fengxue Weilai Education Technology Co., Ltd., marking the beginning of his independent commercial operations [6][7] - The company's core business revolves around providing high-priced college application consulting services, with packages like the "Dream Card" priced at 12,999 yuan and the "Dream Fulfillment Card" at 18,999 yuan, reflecting a strong market demand [8] - Zhang's controversial statements serve as effective customer acquisition tools, targeting anxious parents and students willing to invest in educational guidance [8] Group 3: Societal Context and Educational Trends - Zhang's popularity reflects a broader societal shift towards practical and outcome-oriented education, as families increasingly view higher education as a significant investment requiring careful planning [9][11] - The changing landscape of employment and the influx of over ten million university graduates annually have intensified competition in the job market, leading to a reevaluation of educational priorities [9][11] - The trend towards employment-focused education raises questions about the balance between practical skills and the need for talent in foundational and humanities disciplines [11]

5172.7万 获赞 50 关注 2672.8万 粉丝 呂 张水华等 1 个你关注的人关注了他 每经编辑｜何小桃 9月24日，张雪峰账号在微博、小红书、抖音和B站平台（以上四个平台合计粉丝超4000万）均被禁止关注。 张雪峰老师 v) 教育领域创作 1 该用户被禁止关注 十 关注 我是让学习变得更快乐得张雪峰老师,也是那个被耽误的神嘴段 子手! 官方直播号: @张雪峰讲升学规划! 凶 官方合作 MCN: 古麦嘉禾 IP：江苏 北京・朝阳 男・41岁 商品橱窗 C 14件好好物 | 17:44 4 | | :!!! 5G 100 | | | --- | --- | --- | --- | | 张雪峰老师 · | | | | | 教育博主 小红书号: 11618840712 | | | | | IP 属地: 江苏 1 | | | | | 峰学蔚来创始人 知名教育博主 研途考研 VIP名师 | | | | | 40 | | | | | 158.1万 215.6万 3 | | | | | 关注 粉丝 获赞与收藏 | 关注 | | 私信 | | ***** 查看详情 | | | | | ◎ 橱窗 | | | | | 逛 ...

Core Viewpoint - The article discusses the rising trend of preparatory programs and services aimed at incoming college students, highlighting the anxiety and pressure faced by students and parents in navigating the transition from high school to university [1][4][7]. Group 1: Services Offered - Various summer camps and "university running" services are being marketed to help students enhance their skills and prepare for university life, with a focus on self-improvement and competitive advantage [1][5]. - A specific summer camp offers courses on emotional intelligence, career planning, and practical experiences, aiming to equip students with essential skills for university [5][6]. - Institutions are also providing ongoing support through online groups, offering resources such as internship opportunities and exam preparation materials, with fees exceeding ten thousand yuan [6][8]. Group 2: Parental Perspectives - Parents express mixed feelings about investing in these preparatory services, balancing the desire for their children to succeed with concerns about the necessity and effectiveness of such programs [7][8]. - Some parents question whether spending money on external services is necessary when many universities offer similar resources for free [9][10]. Group 3: Institutional Offerings - Many universities provide free career planning and guidance services, including specialized courses and one-on-one counseling, which are often overlooked by parents seeking external help [9][10]. - Institutions emphasize the importance of focusing on academic foundations and self-exploration rather than relying solely on external services for career planning [10].

专题：珍知酌见05期 2025年7月17日，张雪峰参加完江苏省人大代表的年中专题调研会，从姑苏区骑了半小时电动车，赶回 峰学蔚来公司总部，与新浪财经CEO邓庆旭进行了一场长达四个小时的对话。 在苏州，张雪峰的日常通勤工具就是小电驴。他不买房，也没有配车，过着物质意义上极为简单的生 活。对此，他在采访中表示："我个人消费没有任何欲望。" 而在故事的另一面，今天的张雪峰，正处在"高考志愿填报"这个不断升温的行业中心。峰学蔚来旗下的 志愿填报服务供不应求，屡屡创造行业销售神话。张雪峰本人的一举一动，更是随时牵动着媒体和公众 的神经，每一句话，都有可能登上热搜，被切割、放大， 成为折射时代情绪的棱镜。 有人认为他揭示了教育体系里少有人明说的真相，为普通家庭厘清利弊；也有人批评他太过功利，是贩 卖焦虑、利用升学竞争敛财的投机分子。 外界众说纷纭，而张雪峰的存在本身，从很多意义上而言，已构成一种时代现象。围绕他而生的热议背 后，是复杂的教育体系所承载的不安和希望，以及无数家庭对子女人生路径的焦虑与想象。 1．规划未来的生意 2016年，一条题为《七分钟解读34所985高校》的视频横空出世，令彼时还是一普通考研讲师的张雪峰 ...

Core Viewpoint - The article discusses the rising trend of preparatory programs and services aimed at incoming college students, highlighting the anxiety and pressure faced by students and parents in navigating the transition from high school to university [1][4][5]. Group 1: Services Offered - Various organizations are offering summer camps and "university running" services, which promise to help students enhance their skills and prepare for university life [1][3]. - A summer camp includes courses on emotional intelligence, career planning, and practical experiences, aiming to equip students with tools to navigate university challenges [3][7]. - Some services are priced over ten thousand yuan, indicating a lucrative market for these preparatory programs [2][3]. Group 2: Parental Perspectives - Parents express mixed feelings about investing in these services, with some believing that proactive engagement can lead to better outcomes for their children [4][5]. - There is a concern that these services may create dependency rather than fostering independence in students [5][7]. - Parents are often drawn to success stories presented by these organizations, which can create a sense of urgency to enroll their children in such programs [4][5]. Group 3: Institutional Offerings - Many universities already provide free career planning and guidance services, which may overlap with the offerings of private organizations [6][8]. - Institutions like Beijing Wuzi University offer structured courses and one-on-one guidance to help students navigate their academic and career paths [6][7]. - The article suggests that students should prioritize utilizing their university's resources over seeking external services [6][8]. Group 4: Market Dynamics - The article highlights a growing market for "anxiety-driven" services that capitalize on the uncertainties faced by students transitioning to university [4][5]. - There is a suggestion that these services may exploit information asymmetry, as many parents lack the knowledge or time to guide their children effectively [7][8]. - The effectiveness of these services remains uncertain, with a need for parents to critically assess the value offered by such programs [8].

Core Insights - The rise of online services for college entrance exam application guidance has led to a proliferation of both legitimate and dubious service providers, resulting in a chaotic market where many students and parents are dissatisfied with the services received [1][2] - The lack of long-term vision in some services promotes short-term, utilitarian choices, which can detract from students' deeper reflections on life values and career significance [1] - There is a pressing need for a more open data service platform to bridge the information gap between students, majors, industries, and employment opportunities, as current paid consulting services are often unreliable [2] Market Dynamics - The market for college application consulting services is characterized by a lack of regulation and industry standards, leading to a situation where low-quality services are prevalent and high-quality services are scarce and expensive [2] - The focus on employment outcomes has made information about schools, majors, and industry trends increasingly important, creating a natural market demand for consulting services [1] Proposed Solutions - The establishment of a comprehensive database that consolidates publicly available data on college admissions, employment rates, and research findings could significantly enhance the reliability of information available to families [2] - Utilizing AI tools to facilitate the gathering and integration of data on a new platform could provide a more reliable, professional, and user-friendly service at a lower cost compared to existing chaotic offerings [3]

Core Insights - The decision-making process regarding the college entrance examination (Gaokao) is undergoing significant changes, with a shift towards rational subject selection based on employment prospects and the rising appeal of interdisciplinary fields like AI [1][2] - There is a substantial market potential for post-Gaokao consumption, particularly in tourism and electronic products, as students prepare for their summer activities [1][12] - The channels for information acquisition are diversifying, with a notable reliance on school teachers and official platforms, while the willingness to pay for volunteer filling services is high, indicating a new market opportunity [1][14][19] Group 1: Subject Selection - Current high school graduates prioritize employment prospects (39.33%) over personal interest (29.67%) when choosing subjects, with engineering (16.67%), economics (14%), and management (12%) being the most popular fields [4][11] - Among former students, 90.33% would consider different subjects if given another chance, with a strong interest in interdisciplinary fields like AI and big data [7][8] - The shift in focus from interest to employment prospects reflects a maturation in decision-making and the pressures of reality [11] Group 2: Post-Gaokao Consumption - After the Gaokao, 68% of students plan to travel, 66.33% wish to relax, and 66% intend to learn new skills, indicating a diverse range of activities [12] - The budget for these activities shows that 40.33% of students plan to spend between 1,001 and 3,000 yuan, while 32.67% plan to spend between 3,001 and 5,000 yuan, with major expenditures on tourism (77.82%), entertainment (63.82%), and electronics (62.46%) [12] Group 3: Information Acquisition - The main sources of information for filling out college applications are school teachers (45.67%) and official platforms (45.33%), with significant input from short video/live streaming platforms and consulting agencies [14][18] - There is a demand for personalized and data-driven information, with 55.5% of respondents preferring real evaluations from current students or graduates [14] Group 4: Willingness to Pay for Services - There is a notable willingness to pay for college application services, with 24.5% of respondents "very willing" to pay and 56.17% "willing depending on the situation," indicating a strong market potential [19][22] - The willingness to pay differs significantly between current and former students, with 38% of current students willing to pay compared to only 11% of former students [19] Group 5: AI Tools for Application Filling - AI tools for college application filling are gaining attention, with 28.17% of respondents supporting their use as efficient information integration tools, though 58.67% remain cautious [23] - The acceptance of AI tools is higher among current students (40%) compared to former students (16%), highlighting a generational divide in trust and usage [23] Group 6: Recognition of Gaokao's Importance - The Gaokao is still viewed as a critical life milestone, with 90.84% of respondents considering it "very important" or "important," and 86% believing it to be "fair" or "relatively fair" [26][27] - The primary support for exam preparation comes from school teachers (66.17%) and parents (49.33%), emphasizing the role of family and educational institutions in this process [27]

Core Viewpoint - The article discusses the increasing complexity and commercialization of college entrance examination (Gaokao) application services in China, highlighting the significant market growth and the psychological factors driving demand for these services [5][11][19]. Group 1: Market Dynamics - The market for college application services has grown tenfold over the past decade, reflecting the heightened importance of strategic decision-making in the application process [5]. - The pricing of application services has increased, with notable examples such as Zhang Xuefeng's services, which saw a price hike of 1,000 yuan this year, selling out quickly [3][4]. - The number of companies providing Gaokao application services exceeds 1,300, with a significant concentration in high-exam provinces like Hebei [30]. Group 2: Application Complexity - The transition from traditional application methods to more complex systems, such as dynamic ranking and parallel application models, has made the application process more intricate [8][11]. - The introduction of new examination systems has increased the number of application choices significantly, with some provinces allowing up to 270 different options for students [14][15]. - The shift in focus from university prestige to specific majors reflects the changing landscape of higher education, where the number of available majors has increased from 309 to 845 over the past decade [17]. Group 3: Psychological Factors - The anxiety surrounding college applications is amplified by the perception that choices made at this stage can significantly impact future career paths and earnings [19][28]. - The article suggests that many families view the application process as a critical juncture for changing their destinies, leading to a willingness to invest in professional guidance [32][33]. - The uncertainty inherent in the application process drives demand for consultation services, as families seek to mitigate risks associated with their choices [29][32]. Group 4: Industry Insights - Companies like Xude Education have reported high profit margins in the application consulting business, with gross margins reaching 78.30% for one-on-one consulting services [31]. - The article emphasizes that the true value of application consulting lies in filtering and organizing complex information, which is increasingly necessary as the application landscape becomes more convoluted [32]. - The industry's growth is not only driven by potential profits but also by the relatively low technical barriers to entry, making it accessible for many new players [30][31].

Core Viewpoint - The article discusses the increasing complexity and commercialization of college entrance examination (Gaokao) application services in China, highlighting the significant market growth and the psychological factors driving parents and students to seek professional guidance in this critical decision-making process [3][4][6]. Group 1: Market Growth and Dynamics - The market for college application services has grown tenfold over the past decade, reflecting the heightened importance of making the right choices in education [4]. - The pricing for application services has increased, with notable examples such as Zhang Xuefeng's services rising by 1,000 yuan this year, indicating a strong demand [3][4]. - The number of companies providing Gaokao application services has reached over 1,300, with a significant concentration in high-stakes provinces like Hebei [24]. Group 2: Complexity of Application Process - The Gaokao application process has evolved from a simpler model to a more complex one, with the introduction of dynamic ranking and parallel application systems, which have increased the stakes for students [7][11]. - The shift from a gradient application model to a parallel application model has made the process more intricate, allowing students to apply to multiple programs simultaneously, thus increasing uncertainty [9][11]. - The number of available application choices has expanded significantly, with some provinces allowing students to fill out up to 270 preferences, complicating the decision-making process [11][12]. Group 3: Psychological Factors and Consumer Behavior - The anxiety surrounding college applications has been amplified by the competitive environment, leading families to invest in professional consultation services to mitigate uncertainty [6][27]. - The article suggests that the decision-making process for students and their families resembles an investment strategy, where the perceived value of guidance is seen as a way to reduce risk [27][28]. - The emotional weight of choosing a career path is emphasized, as it can significantly impact a student's future, making the stakes of the application process feel even higher [14][30]. Group 4: Industry Insights and Profitability - Companies in the college application consulting space are experiencing high profit margins, with some reporting gross margins as high as 89.34% for their services [25][26]. - The article highlights the relatively low technical barriers to entry in this industry, suggesting that the primary value lies in filtering and organizing complex information for clients [26]. - The long-term effectiveness of these services is uncertain, as the true impact of the guidance may not be realized until years later when students enter the job market [26].

Core Viewpoint - The article discusses the increasing complexity and commercialization of college entrance examination (Gaokao) application processes in China, highlighting the significant market growth and the psychological impact on students and parents [4][11][39]. Group 1: Market Dynamics - The market for college application consulting services has grown tenfold over the past decade, with significant price increases for services offered [4][10]. - In 2022, a popular service by Zhang Xuefeng sold out in 20 minutes, indicating high demand and willingness to pay among parents [4]. - The number of companies involved in Gaokao application consulting has exceeded 1,300, with nearly 70% located in high-exam provinces like Hebei [34]. Group 2: Changes in Application Mechanisms - The Gaokao application process has evolved from a score-based system to a more complex model that includes dynamic rankings and parallel applications, increasing the difficulty for students [10][14]. - The introduction of "knowing scores" and "parallel applications" aims to reduce the risk of being rejected but has also made the application process more intricate [11][12]. - The number of available application choices has significantly increased, with some provinces allowing students to select up to 270 different major options [14][16]. Group 3: Psychological Impact and Anxiety - The pressure of making the right choice in college applications is immense, as it can significantly affect future career paths and income potential [18][39]. - The article emphasizes that many students and parents are driven by anxiety and uncertainty, leading them to seek external guidance and reassurance [32][40]. - The complexity of the application process has created a lucrative business for consultants, who provide services to help alleviate this anxiety [35][37]. Group 4: Professional and Industry Trends - The choice of major is increasingly important, as the number of university programs has expanded, but the number of prestigious institutions has remained stable [17][26]. - The article notes that industry trends often dictate the popularity and perceived value of certain majors, which can lead to mismatches between student choices and job market demands [25][29]. - The article highlights that successful career outcomes are often influenced more by industry dynamics than by the educational institutions themselves [26][30].