Group 1 - MODONG Coffee officially sponsors G-DRAGON's 2025 World Tour in Taipei, marking a strategic move to deepen its engagement with the young market through "IP + scene + new retail" [1] - G-DRAGON's tour theme "bermensch" symbolizes his artistic breakthroughs, and MODONG Coffee aims to provide an immersive experience by collaborating with other brands like Samsung and ADATA [1] - MODONG Coffee has established a leading position in China's bulletproof beverage market since its launch in 2019, ranking first in market share from 2020 to 2024, with cumulative sales exceeding 100 million cups in 2024 [3] Group 2 - The brand has successfully leveraged the popular variety show "Travel Notes" for marketing, achieving a 360% year-on-year sales increase in its first year and a 233% rise in net profit for the parent company [5] - In 2025, MODONG Coffee plans to launch the "MODONG MAGIC" product line, focusing on health-conscious consumers and promoting a new lifestyle centered around low-carbon diets and scientific fitness [6] - The brand's collaboration with "Travel Notes" has resulted in significant viewership and social media engagement, with over 29 billion cumulative exposure and 298 trending topics across platforms [6]