12月31日，《2025-2026年浙江卫视跨年晚会》将在衢州市体育中心开启，晚会将以4K HDR高清规格进 行直播，通过浙江卫视与Z视介客户端同步呈现。今晚盛典将以经典金曲串联温暖记忆，用创意舞台点 燃新年期许，五大篇章"初绽、共聚、破晓、同心、华章"层层递进，让"我们"的同心力量成为贯穿始终 的主旋律。巨星传奇（6683.HK）旗下健康生活新消费品牌"魔胴"将以特别支持品牌身份亮相晚会。同 时，公司原创IP"WAKAEMO"作为晚会指定潮玩合作伙伴也将首次登陆大型舞台，以吉祥物的身份与全 国观众见面。 魔胴与浙江卫视的多年伙伴关系，早已在一次次成功的合作中淬炼出深厚的默契与坚实的信任。由周杰 伦全程参与的户外实境互动综艺《周游记》已在浙江卫视播出三季，"魔胴"品牌连续三季深度合作，更 是连续两季冠名。自2020年开播以来，节目连续三季创下收视与口碑佳绩。其中，今年收官的《周游 记》第三季节目收视率连续十二期稳居省级卫视同时段第一，全网累计收获375个热搜，相关话题总曝 光量超41亿，微博主话题阅读量突破22亿。 魔胴品牌始终坚持"科学体重管理"的核心定位，凭借卓越的产品品质建立起扎实的市场声誉。魔胴品牌 ...

Group 1: Food and Beverage Industry - The report indicates a gradual recovery in the food and beverage sector, with soft drinks and snacks leading the recovery, followed by the catering supply chain, condiments, dairy products, beer, and finally, liquor [2][9][10] - The analysis draws parallels with Japan's 1990s consumption differentiation, highlighting that successful industries often address demand pain points and have low penetration rates [10][11] - Investment strategies focus on sectors with stabilizing ROA and potential valuation recovery, emphasizing price as the primary selection logic, while volume is secondary [11][12] Group 2: Construction and Building Materials - The construction sector is expected to experience a "spring rally" in 2026, supported by historical investment patterns and major national projects [13][14] - The report highlights three core investment themes: major national projects, high-dividend low-valuation state-owned enterprises, and private construction firms leveraging cash flow for new growth areas [14][15] - Infrastructure investment data shows a decline in both narrow and broad infrastructure investment, indicating a need for policy support to stabilize the sector [15][16] Group 3: Real Estate Industry - The real estate sector continues to face pressure, with significant declines in new housing sales and investment, despite government efforts to promote high-quality development [18][20] - The report notes that the Ministry of Housing and Urban-Rural Development emphasizes maintaining a balance in supply and demand, which is crucial for economic stability [20][22] - Specific data indicates a 31.4% year-on-year decline in real estate development investment and a 26.1% drop in sales revenue, highlighting ongoing challenges in the market [20][21] Group 4: Electronics and Robotics - The report on Changying Precision emphasizes the introduction of employee stock ownership and stock option plans to enhance long-term development confidence and attract core talent [23][24] - The company is positioned as a leader in solder paste printing equipment, with a focus on high-end product demand driven by AI trends [33][34] - New product lines, including dispensing and packaging equipment, are expected to contribute to growth, with significant revenue increases anticipated [34][36] Group 5: Media Industry - The report on Giant Legend highlights the rapid growth of its IPs, particularly the "Zhou Classmate" and "Liu Genghong," which have gained substantial popularity on social media platforms [28][29] - The company is expanding its strategic investments to enhance collaboration with international stars and develop consumer products linked to its IPs [29][30] - Future growth is expected through a diversified approach that integrates emotional value into various products and experiences, positioning the company as a "disseminator of happiness" [30][31] Group 6: Mechanical and Building Materials - The report on Kaige Precision Machine outlines the company's leadership in solder paste printing equipment and its expansion into new product categories driven by AI [33][34] - The company is expected to see significant growth in its new product lines, including flexible automation equipment, which are crucial for enhancing manufacturing efficiency [34][36] - Profit forecasts indicate strong growth potential, with expected net profits increasing significantly over the next few years [36]

华源证券发布研报称，巨星传奇(06683)致力于将IP情感价值融入多元化的实体场景与创新产品中，为 用户打造可触达、可感知的幸福体验。正通过一系列战略布局，从传统的"IP创造与运营商"跃迁为"幸 福感的传播者"，首次覆盖，给予"增持"评级。 华源证券主要观点如下： 第一站，快速成长的巨星传奇，基于时间的能力修炼 1)周同学IP的塑造："周同学"IP以周杰伦为原型设计为二次元风格化身，由公司与杰威尔音乐共同开 发。公司通过制作《周游记》系列真人秀节目扩大IP影响力，目前公司在快手平台创立"周同学"官方账 号的粉丝数量超过4800万。2)刘畊宏的塑造：2021年，公司孵化刘畊宏IP。2022年，运营团队抓住疫情 期间居家健身需求快速增长的契机，从传统艺人经纪模式下的品牌活动、广告代言、节目演出切入，通 过打造"刘教练"超级头部健身IP实现升级突破，并延伸至电商带货、短视频定制、直播合作等新业务。 刘畊宏抖音账号的粉丝数量2022年4月至2022年5月实现十倍增长，新增粉丝接近6000万人。3)新消费商 品的塑造：2019年4月，公司推出核心产品魔胴咖啡，通过深度绑定周杰伦IP实现市场破局。2020年 《周游记》的 ...

智通财经APP获悉，华源证券发布研报称，巨星传奇(06683)致力于将IP情感价值融入多元化的实体场景 与创新产品中，为用户打造可触达、可感知的幸福体验。正通过一系列战略布局，从传统的"IP创造与 运营商"跃迁为"幸福感的传播者"，首次覆盖，给予"增持"评级。 风险提示：IP依赖度过高风险；市场竞争加剧风险；行业监管政策变动风险。 IP为核，消费产品变现，全渠道运营，该行预计公司2025-2027年营业总收入分别为7.95/11.13/15.53亿 元，同比增速分别为36.2%/40.0%/39.5%，当前股价对应（2025/12/24）的PE分别为58/41/31倍，公司正 通过一系列战略布局，从传统的"IP创造与运营商"跃迁为"幸福感的传播者"，首次覆盖，给予"增持"评 级。 华源证券主要观点如下： 第一站，快速成长的巨星传奇，基于时间的能力修炼 1）周同学IP的塑造："周同学"IP以周杰伦为原型设计为二次元风格化身，由公司与杰威尔音乐共同开 发。公司通过制作《周游记》系列真人秀节目扩大IP影响力，目前公司在快手平台创立"周同学"官方账 号的粉丝数量超过4800万。2）刘畊宏的塑造：2021年，公司孵化刘 ...

证券研究报告 传媒 | 广告营销 港股|首次覆盖报告 hyzqdatemark 2025 年 12 月 24 日 投资评级： 增持（首次） 证券分析师 陈良栋 SAC：S1350524100003 chenliangdong@huayuanstock.com 联系人 魏桢 市场表现： | 基本数据 | 2025 | 年 | 12 | 月 24 | | 日 | | --- | --- | --- | --- | --- | --- | --- | | 收盘价（港元） | | | | | 6.00 | | | 一年内最高/最低（港 | | | | 17.64/3.37 | | | | 元） | | | | | | | | 总市值（百万港元） | | | | | 5,710.43 | | | 流通市值（百万港元） | | | | | 5,710.43 | | | 资产负债率（%） | | | | | 23.32 | | | 资料来源：聚源数据 | | | | | | | 巨星传奇(06683.HK) ——下一站，巨星 投资要点： 请务必仔细阅读正文之后的评级说明和重要声明 weizhen@huayuanstock. ...

Core Viewpoint - The announcement of a joint venture between Giant Star Legend and Yushu Technology to develop consumer-grade IP robots has led to significant stock price fluctuations, highlighting market interest in the integration of entertainment IP with robotics technology [2][3][4]. Group 1: Joint Venture Details - Giant Star Legend and Yushu Technology will establish a joint venture named "Yuxing Entertainment" with each holding 50% of the shares [3][4]. - The joint venture will focus on developing and selling consumer-grade IP robots, including pet quadruped robots and humanoid robots [3][4]. - The first product, a quadruped robot, is expected to complete testing this year and begin mass production in early 2026 [2][7]. Group 2: Market Impact and Product Pricing - Following the announcement, Giant Star Legend's stock price surged over 20% before experiencing a decline attributed to concerns over share dilution and pricing strategies [2][6]. - The quadruped robots have already secured orders worth over 120 million yuan (approximately 17 million USD) from distributors, indicating strong market demand [6]. - Current pricing for similar products from Yushu Technology ranges from 7,900 yuan to 650,000 yuan, raising questions about potential pricing strategies for the new consumer-grade robots [6][7]. Group 3: Company Background and Financial Performance - Giant Star Legend, founded in 2017, primarily generates revenue through health management products and IP operations, with notable celebrity endorsements from figures like Jay Chou and Liu Genghong [5][10]. - The company reported a total revenue of 355 million yuan in the first half of the year, a 33% increase year-on-year, although net profit fell by 58.9% to 10.27 million yuan [10]. - Yushu Technology, established in 2016, has gained attention in the humanoid robotics sector, with annual revenues exceeding 1 billion yuan and plans for an IPO submission [5][10].

Core Viewpoint - The establishment of a joint venture between Giant Star Legend and Yushu Technology aims to develop consumer-grade IP robots, including pet quadruped robots and humanoid robots, leveraging both companies' strengths in IP and technology [1][2][3] Group 1: Joint Venture Details - The joint venture, named Yuxing Entertainment Technology Co., Ltd., will be co-owned by both companies, each holding 50% of the shares [2] - Yushu Technology will focus on the design, production, and technical development of the robots, while Giant Star Legend will handle IP planning, AI interaction, and media promotion [2][3] - The first product, a quadruped robot, is expected to complete testing this year and begin mass production in early 2026 [1][6] Group 2: Market Potential and Strategy - The collaboration is seen as a strategic entry into the smart robot industry, capitalizing on the rapid development of AI and robotics [3] - The joint venture aims to create innovative entertainment and technology experiences, enhancing the commercial value of smart robots in various applications, including concerts and performances [3] Group 3: Financial Aspects and Orders - The partnership has already secured orders worth 120 million yuan for 6,000 quadruped robots, indicating strong market demand [6] - The expected factory price for these robots is at least 20,000 yuan each, suggesting a potential for more affordable consumer options in the future [6] Group 4: Company Background and Performance - Giant Star Legend, founded in 2017, has a diverse business model that includes new retail and IP creation, with significant contributions from celebrity endorsements [4][5] - Despite a decline in IP creation and operation revenue in the first half of the year, the overall revenue increased by 33% to 355 million yuan, driven by strong performance in new retail [10]

Core Viewpoint - The company, Giant Legend, experienced a significant stock drop of 19.91% to HKD 7.2 per share following the announcement of a share placement agreement at a discount price, indicating market concerns about its financial strategies and future growth prospects [1][2]. Group 1: Share Placement Details - Giant Legend announced a share placement agreement to issue up to 75 million shares at a price of HKD 7.2 per share, which represents a discount of approximately 19.91% from the closing price of HKD 8.99 on November 12, 2025 [2]. - If fully placed, the new shares would account for about 8.36% of the total shares currently issued and approximately 7.88% of the total shares post-placement [2]. - The expected total amount raised from the placement is HKD 392.4 million, with a net amount of HKD 369.3 million anticipated [2]. Group 2: Use of Proceeds - Approximately 67.70% of the net proceeds is planned to be used for hosting international concerts and exhibitions [2]. - About 16.25% is earmarked for creating unique star IPs and related content, including collaborations with new international IPs [2]. - The remaining funds will be allocated as follows: 6.06% for R&D and procurement of food and beverage products, and 9.99% for general operational and corporate purposes [2]. Group 3: Company Background and Business Focus - Giant Legend, established in 2017, focuses on new retail and IP creation and operation, heavily associated with the famous singer Jay Chou and his network [2][3]. - The company's main IPs revolve around Jay Chou and his friends, including various entertainment and lifestyle brands [3]. - The new retail business emphasizes low-carbon health management, with brands like Magic Coffee prominently featured in Jay Chou's events [3]. Group 4: Recent Developments and Financial Performance - In 2023, Giant Legend has been active, completing previous share placements and raising approximately HKD 324 million for expanding its IP products and related investments [3]. - The company also announced a strategic investment in a Korean talent agency, Galaxy, acquiring up to 7% of its shares, which manages globally influential artists [3]. - Financial results for the first half of 2025 showed revenue of HKD 355 million, a 33% increase year-on-year, but a net profit decline of 58.9% to HKD 10.27 million [4].

Core Insights - The company "Giant Star Legend" announced a joint venture with "Beijing Lingyi Technology" to develop consumer-grade IP robots and related products, leading to a stock price increase of over 20% [2] - The joint venture, named "Yuxing Entertainment Technology," will focus on creating and commercializing IP robots, leveraging both companies' strengths in technology and IP resources [2][3] - The company has a strong association with celebrity Jay Chou, which significantly influences its market perception and stock performance [4] Company Overview - Giant Star Legend was established in 2017 and focuses on IP creation and operation, with a notable portfolio of celebrity IPs, including those of Jay Chou and others, amassing a total fan base of 250 million [3] - The company went public on July 13, 2023, on the Hong Kong Stock Exchange [3] Recent Developments - The joint venture will independently sell and promote artist IP robots and derivatives, with Giant Star Legend handling IP planning, design, and media promotion, while Lingyi Technology will focus on robot design and production [3] - Recently, the company secured two significant orders for quadruped robots, totaling 120 million yuan, indicating strong market demand [5] Financial Performance - In the first half of 2025, the company reported revenues of 354 million yuan, a year-on-year increase of 32.99%, although net profit attributable to shareholders decreased by 58.88% to 10.27 million yuan [6] - The decline in profitability was attributed to losses in the fair value of securities investments, which are not directly related to the company's core operations [6] Market Reaction - As of November 12, the company's stock closed at 8.99 HKD per share, reflecting a 7.79% increase [7]

Core Viewpoint - The company, 巨星传奇, is leveraging its deep association with Jay Chou to expand its business narrative, particularly through the introduction of the "巨星狗" robot in collaboration with 宇树科技, which has already secured significant orders validating its commercial potential [3][10][20]. Group 1: Stock Performance and Market Reaction - Jay Chou's entry into Douyin (TikTok) on July 9 led to a dramatic increase in the company's stock price, which surged by 94.38% on the same day [5]. - Following the announcement of a share placement at a discount, the company raised approximately 3.24 billion HKD (around 2.97 billion RMB) to fund IP business expansion and entertainment facility investments [6][29]. - The stock price experienced a significant boost after the announcement of the collaboration with 宇树科技, with an intraday increase of over 30% [11]. Group 2: Business Developments and Collaborations - The company signed a strategic cooperation agreement with 宇树科技 to develop and commercialize a four-legged robot with social attributes [10][12]. - In September, the company announced plans to acquire a 1.17% stake in the 国家体育场公司, the operator of the iconic "Bird's Nest" stadium, enhancing its presence in the entertainment and sports sector [12]. - The company also became a strategic shareholder in the Korean talent agency Galaxy, acquiring up to 7% of its shares for 800 million USD, further diversifying its investment portfolio [12][13]. Group 3: Product Launch and Sales Orders - The "巨星狗" robot was publicly showcased at the Shanghai Tourism Festival, marking its first appearance [14]. - The company secured two significant orders for the "巨星狗," totaling over 120 million RMB, with each unit priced at 20,000 RMB [20][21]. - The clients for these orders include 威刚科技, a major memory module manufacturer, and 云工场, a leading data center service provider, indicating strong demand from reputable companies [21][22]. Group 4: Financial Performance - For the first half of 2025, the company reported revenues of 355 million RMB, a year-on-year increase of 32.99%, while net profit decreased by 58.88% to 10 million RMB [29]. - The revenue from new consumer business reached 211 million RMB, a 91.5% increase compared to the previous year, driven by the popularity of its coffee product [29]. - The decline in net profit was attributed to losses from securities investments rather than core business operations [29]. Group 5: Future Outlook and Strategy - The company aims to enhance its IP-driven business model by integrating various sectors, including AI and robotics, to create a comprehensive IP ecosystem [14][32]. - Future product launches will focus on leveraging the "周同学" IP and developing a diverse range of merchandise, including toys and apparel [32]. - The company plans to continue expanding its IP licensing business and explore collaborations with various artists for concert merchandise [32].