Core Points - The event "Enjoy Global Shopping" in Huangpu District aims to enhance consumer experience during the upcoming China International Import Expo (CIIE) by integrating international elements and local characteristics [1][4] - Huangpu District is leveraging the spillover effects of the CIIE to create a series of themed consumption activities, including significant promotional campaigns and cultural events [4][6] - The district is focusing on improving service quality and creating an international shopping environment to attract both domestic and international consumers [6][8] Group 1: Event and Activities - The "Enjoy Global Shopping" event features various activities such as the launch of new products, quality consumer experiences, and cross-industry collaborations [1][4] - Major retailers like Bailian Group are offering substantial discounts and promotional activities, including over 55 million yuan in consumer vouchers [4] - Local brands are launching exclusive products for the CIIE, such as the "Yuyue" and "Qiji" gold jewelry series by Lao Feng Xiang, showcasing traditional craftsmanship [5] Group 2: Consumer Engagement and Services - Huangpu District is distributing special consumption vouchers on platforms like Alipay to encourage spending in key shopping areas [6] - The district is enhancing its service environment by implementing bilingual signage and international service standards to improve the shopping experience for foreign visitors [6][8] - Local food brands are also participating, ensuring a diverse and quality food supply during the CIIE [8] Group 3: Brand Expansion and Market Growth - The CIIE serves as a bridge for global brands to enter the Chinese market, with examples like Singapore's skincare brand, which opened its first store in Huangpu after years of participation in the expo [9] - New Zealand's apple brand is transitioning from agency to direct investment in China, projecting sales of 200 million yuan by 2025 [9] - Chilean fruit brand Jizhi has seen significant growth, with revenue expected to exceed 1 billion yuan by 2024, supported by Huangpu's initiatives [9]