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在上海繁华商圈打卡“路易号”:国际顶流品牌持续看好中国市场
Zhong Guo Xin Wen Wang· 2025-07-01 00:27
Core Insights - The new concept landmark "Louis Number" by the French luxury brand has attracted significant attention in the bustling Nanjing West Road business district of Shanghai [1][2] - The design of "Louis Number" is inspired by the brand's history of creating hard cases for transoceanic journeys in the 19th century, highlighting Shanghai's port culture and its status as an international shipping trade center [2][5] - The exhibition "Extraordinary Journey" within "Louis Number" connects history and future, showcasing the brand's craftsmanship and cultural significance [2][5] Company and Industry Summary - "Louis Number" features a total exhibition area of 1,200 square meters, spanning two levels, focusing on themes of travel, craftsmanship, fashion, and innovation [2] - The project reflects a successful collaboration between the Jing'an District and international brands, enhancing the district's appeal for foreign investment and boosting consumer spending [5][6] - The Nanjing West Road business district hosts over 2,000 domestic and international brands, with international brands accounting for more than 70% of the total [5] - The district has organized nearly 100 commercial events this year, generating a consumption of 11.9 billion yuan [5] - The rapid realization of the "Louis Number" project, completed in about three months, exemplifies Jing'an's commitment to creating a world-class business environment [6]