Core Viewpoint - The pricing controversy surrounding the "Egg Yolk Red Lotus" mooncake from the well-known bakery brand Haolilai has sparked significant public attention, with many consumers deeming the price excessively high compared to similar products in the market [3][4]. Pricing Strategy - The "Egg Yolk Red Lotus" mooncake is priced at 27 yuan for a net weight of 125 grams, resulting in a price per gram exceeding 0.2 yuan, which has led to public outcry regarding its high cost [4]. - A staff member from a Haolilai store explained that the higher price is justified by the use of superior ingredients, including wheat flour, salted duck eggs, and cream, emphasizing that no additives are used [4]. - Haolilai's customer service stated that the pricing is standardized across the company, and the mooncake's flavor and heavier weight contribute to its higher price [5]. Gift Box Pricing - The "Family Reunion" mooncake gift box is priced at 369 yuan, containing 12 mooncakes, which translates to approximately 30.75 yuan per mooncake. If calculated based on the same type of loose mooncakes, the total would be around 222 yuan [7]. - Another gift box, "Good Fortune," is priced at 499 yuan for 16 mooncakes, equating to about 31.19 yuan per mooncake, with a loose calculation yielding approximately 262 yuan [7]. - Store staff confirmed that all prices are uniformly set across the country [7].

Core Viewpoint - The pricing of the "Egg Yolk and Red Lotus" mooncake from the well-known bakery brand Haolilai has sparked controversy, with consumers questioning its high price compared to similar products in the market [1][3] Pricing Concerns - The "Egg Yolk and Red Lotus" mooncake is priced at 27 yuan for a net weight of 125 grams, leading to a price per gram exceeding 0.2 yuan, which many consumers consider excessively high [1] - In comparison, Haolilai's "Family Reunion" mooncake gift box is priced at 369 yuan for 12 pieces, resulting in an approximate price of 30.75 yuan per mooncake, while the same box would cost about 222 yuan if calculated at the same price as individual pieces [3] - Another gift box, "Good Fortune," is priced at 499 yuan for 16 pieces, equating to around 262 yuan if calculated similarly [3] Quality Justification - Store staff explained that the higher price of the "Egg Yolk and Red Lotus" mooncake is due to the use of more premium ingredients, including wheat flour, salted duck eggs, and cream, emphasizing that no additives are used [3] - Customer service representatives from Haolilai stated that the pricing is standardized across the company and that the flavor and heavier weight of the mooncake contribute to its higher cost [3]