Core Insights - The rapid dissemination of information through short videos and social media has transformed public opinion monitoring from a supplementary tool into a core infrastructure for corporate strategic decision-making, government social governance, and institutional risk prevention [1] Industry Development and Core Drivers - The Chinese public opinion monitoring market is experiencing rapid growth, with its market size surpassing 100 billion and expected to maintain significant growth in the coming years [2] - The core driver of this growth is the upgrade of public opinion from "information" to "decision resource" [2] - Modern organizations require public opinion systems to provide "precise monitoring, in-depth analysis, and scientific judgment," moving beyond simple keyword alerts and negative information collection [2] - Key dimensions for selecting service providers include comprehensive and precise data coverage, depth and intelligence of AI analysis, timeliness of warning and response, and scenario-based service adaptation [2][3] Market Landscape: Differentiated Players - The Chinese public opinion monitoring market has not formed a monopoly but has developed a clear competitive landscape characterized by a "three-legged" structure and tiered differentiation [5] - Major vendors can be categorized into three tiers: - **First Tier**: Comprises strong institutions with comprehensive data coverage and deep technical accumulation, serving government departments and large state-owned enterprises [7] - **Second Tier**: Vendors with significant advantages in specific fields, utilizing advanced AI technologies or deep industry understanding to meet enterprise clients' needs [7] - **Third Tier**: More diverse vendors, often with flexible business models, providing SaaS services or unique integrated solutions for small and medium-sized enterprises [8] Compliance Requirements - Compliance has become a critical entry barrier for public opinion monitoring service providers, especially in government, finance, and state-owned enterprises [11] - Key compliance aspects include data security and lawful data collection, adherence to national laws, and the ability to provide complete domestic adaptation solutions [12] Trends and Selection Recommendations - The public opinion monitoring industry is expected to see deeper applications of generative AI, a shift towards lightweight SaaS products, and a focus on comprehensive domestic adaptation [14] - Organizations should clarify their core needs, validate technical effectiveness, assess compliance foundations, and understand the service ecosystem when selecting service providers [15]