Core Viewpoint - The report by NielsenIQ highlights the increasing consumer demand for quality, health, and safety in food ingredients for the upcoming 2026 Spring Festival, prompting Metro to enhance its supply chain and product offerings [1][3]. Group 1: Consumer Trends - Consumers are shifting their focus from merely "freshness" to "specific origin" and "quality certification" of food products, as evidenced by the doubling of fruit sales and a 20% increase in seafood sales compared to the previous year [3]. - The self-owned brand "Mai Zhen Xuan" has seen a significant performance, with its product sales accounting for nearly 20% since the launch of the New Year goods festival [1][3]. Group 2: Product Offerings - Metro's New Year festival features a diverse range of regional flavors, including dairy and meat products from the Northwest, seasonal fruits from the Northeast and Southwest, and seafood from the Southeast, creating a comprehensive "fresh map" for consumers [3][5]. - Notable products include organic pure milk and premium beef sourced from the Tianshan region, which cater to consumer preferences for quality and taste during family gatherings [3][5]. Group 3: Quality Assurance - Metro employs its unique "Mai Zi Da" traceability system to ensure the safety and freshness of its products, allowing consumers to access detailed information about the origin and quality of their food [7][8]. - The traceability system has developed over 6,000 traceable products, enhancing consumer confidence in food safety [8]. Group 4: Marketing and Engagement - Metro is engaging consumers through social media initiatives and partnerships with well-known traditional brands to create a sense of nostalgia and community around the New Year festival [8][10]. - The company is also offering promotional activities, such as cashback on purchases, to enhance the value proposition for consumers during the festival period [10].